Last year Facebook tested out and then launched Facebook Exchange ads in its right-hand column, a way for advertisers to market themselves to users based on those users’ online browsing habits, using a cookie-based real-time bidding platform. Those ads have proven to be some of Facebook’s strongest performing ad units, so now it’s taking them a step further, with an alpha test to extend FBX ads… → Read More
The worlds of ad technology and consumer engagement in games and other online activities moved a little bit closer together today. Affectiva, a startup spun out the MIT Media Lab with a way of measuring emotional responses from online users by tracking their faces, is today announcing a round of funding worth $12 million. It will use the funding to take its technology, first implemented to measure… → Read More
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