Google will let you turn off YouTube ads for alcohol and gambling

If you’ve ever had a Father’s Day ad offering great deals for your dead dad sail into your inbox, you know that online advertising can be disturbing sometimes. Children’s gifts for people struggling to get pregnant, pet toys for your deceased doggo, the list goes on.

Google is taking a small but helpful step to help people control which ads they run into. Starting with YouTube in the U.S., users will be able to toggle off ads for alcohol and gambling — two subjects that are very sensitive for a big swath of people. The new option will roll out to Google Ads and non-U.S. YouTube early next year.

In a blog post Thursday, the company said that it would add the option to its ad settings controls, which already allow people to turn off targeted advertising altogether. Technically, Google says that users who opt to limit gambling and booze ads will see “fewer” of them, but that language is likely allowing for anything that slips through accidentally.

As a sober person, this is a helpful decision for a lot of people I know who’d rather not run into booze deals online out of the blue. More of this please!

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