Even with 84 million uniques each month, About.com tends to fly under the radar. But there is change afoot since IAC bought out About.com from the New York Times last year, most notably the appointment of Neil Vogel as CEO. We brought in Vogel, as well as Chief Strategy Officer Scott Kim (who also served as interim CEO for the past few months), to discuss how About might be changing in the… → Read More
As Google cracks down on low-quality content in search results, content farm About.com says that it is going to make a significant expansion of its existing premium content. The New York Times Company-owned property plans to grow its family of topic sites (called Guides) and will double its high-quality video content over the next year.
According to a release, About.com plans to increase its… → Read More
Owl seems more of a testbed for Seed than anything else. Seed, of course, is Aol’s new low-cost content management system for soliciting articles and photographs for its network of existing Websites. Owl will crowdsource… → Read More
How-to sites are always popular on the Web because they give people practical instructions on how to perform specific tasks and projects. They are also search engine optimization (SEO) machines, getting most of their traffic from search engines. About.com and eHow are the biggest sites in the category, but there are a slew of others, including wikiHow which just crossed the 20 million monthly… → Read More