The App Store Gold Rush Has Only Just Begun

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The app ecosystem is showing no signs of slowing down. That’s what Apple essentially announced today, revealing that there are now 900,000 iOS applications available for the iPhone, iPad, and iPod touch. Though the app stores are getting filled up and shifting more of the revenue to top publishers, the market itself is not decreasing as a result.

The company added 250,000 more iOS applications to its App Store from 2012 to 2013, in between its annual WWDC announcements. The year before, it had added 225,000 applications (between 2011 and 2012), and before that, some 200,000 new apps came on board.

That’s incredible growth, actually, because you would almost think that App Store growth would have been the other way around – that there would have been an initial gold rush as developers filled its virtual shelves with new apps, then growth would have slowed over the years as all the “good ideas” were taken, so to speak.

Even now, it’s harder than ever for indie developers to really make it on the App Store, but that doesn’t seem to be impacting the number of new apps available. And while it’s true that some are just now starting to shift their focus to Android and Google Play (which is starting to see a few success stories of its own), it appears that shift has not come at the expense of Apple’s iOS.

app store growth

The App Store gold rush is clearly still in its early days yet.

WWDC 13 Coverage