Our Coverage Of The Apple Event: iPad Mini, 4th Generation iPad, New iMac, Mac Mini, 13″ Retina MacBook Pro

Romain Dillet

Romain Dillet is a writer at TechCrunch. Originally from France, Romain attended EMLYON Business School, a leading French business school specialized in entrepreneurship. He covers many things from mobile apps with great designs to complex tech achievements. He is a pop culture devotee. He now lives in Lyon and likes to cover New York startups as he used to live there. → Learn More

Tuesday, October 23rd, 2012
Apple's iPad mini event

That’s a wrap! Apple made a lot of announcements today. Here is our entire coverage on TechCrunch and a small recap of what happened during the keynote.

The iPad Mini

iPad mini
As expected, Apple unveiled a brand new device, the iPad mini. Even though everything shown was widely anticipated, watching Apple’s take on the smaller-sized tablet market was interesting. That’s why Phil Schiller threw some punches at Android tablets.

As the iPad mini has the same aspect ratio and resolution as the iPad 2, apps will simply be shrunk down versions of iPad apps. iOS developers won’t have to do anything. Pre-orders will start on October 29.

Read the hands-on post with the iPad mini.

Fourth generation iPad

iPad 4

Apple surprised us a little with this one. While an updated iPad with Lightning was expected, a completely new generation is a good surprise. The fourth generation iPad not only comes with Lightning, but is packed with an A6X system-on-a-chip, and has improved LTE support around the world.

All of this comes in the same design and at the same price. With that announcement, Apple may try to shift the release cycle for the iPad. In the coming years, new models may be announced right before the holiday season just like this year.

13″ Retina MacBook Pro

The 13-inch MacBook Pro now has a Retina brother. Just like the 15-inch model, the Retina and non-Retina versions will co-exist for the time being. You can order today, starting at $1699. Read the hands-on impressions.

New iMac

Even though the iMac doesn’t get the Retina treatment, Apple unveiled a completely redesigned iMac. It is thinner on the edge, but the most important addition is the Fusion Drive, which is Apple’s branding for a HDD/SDD hybrid.

Read the first impressions about the device.

New Mac Mini

Mac Mini
Today’s event was an opportunity to show some love for the Mac. The new Mac Mini isn’t a completely redesigned version but a nice upgrade for Mac Mini users.

The Mac Pro is the only Mac that didn’t receive a significant upgrade this year. The company promised a new Mac Pro for 2013.

Other news

iPad mini event


Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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