The WinZip iOS app, which lets you crack open .zip files from your iDevice, has only spent a short time on the App Store (and by short, I mean, like, a week). But there’s already plenty to brag about.
The app saw over 30,000 downloads on Day One, and nearly 150,000 on Day Two. As of last night, WinZip has blown by the 500,000 download hurdle with approximately 512,000 installs.
Let’s put this into some perspective, yes?
Social to-do app Any.DO saw over 500,000 downloads in its first thirty days of availability on the Android Market. Meanwhile, Kevin Rose’s micro-recommendation app Oink clocked in at 100k downloads in its first three weeks or so on iOS.
Who knew Apple loyalists needed a way to open .zip files so desperately? (Other than WinZip, of course.)
I spoke with WinZip president Patrick Nichols to see just how these crazy numbers came to be, and surprisingly there wasn’t much to it.
“It was really organic,” said Nichols. “The reality is that we just wanted to build a good application and get the word out.”
And apparently it worked: 500,000-strong on the download front, and more to come. Nichols said that an Android version of the app will be available around spring.