The Google/Slide Quiet Launches Continue With Prizes — Social Contests For Money

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Sunday, July 3rd, 2011

The Slide group within Google has been busy. Disco, the group messaging app, quietly launched back in March. Then last week, Pool Party, a group mobile photo service entered into private beta. And today the team is back again with Prizes, a service that apparently aims to link up people with a problem to those with a solution — for money.

Found at Prizes.org (which DotWeekly reported that Google secured back in April for Slide), Prizes is still in beta testing. But it is available for the public to use right now — though contest creation is still invite-only. You simply sign up with Facebook or Twitter (no Google options) and you’re ready to go.

Once you sign up, you’ll be presented with a stream of activities you can do — such as creating a soul mixtape — for money. You can follow any of these contests, or drill down into them for more information. And you can submit entries (solutions) for each contest.

Each contest has a time limit for completion. And they can get votes from other users. Users of Prizes can also get messages from other users, and get notifications for the contests they’re following.

The money aspect is currently only open to users with a “credit history”, meaning users have participated in contests in the past or created their own. The transactions are handled through PayPal (again, not a Google service — Checkout).

The idea is fairly compelling, though as usual, you’ll be hard-pressed to find any mention of Slide or Google anywhere on the site. You have to drill into the TOS to find that Slide, by way of Google, is behind the service. Given the lack of Google integration, it seems that this is yet another example of Google giving the Slide team free reign to do as they wish within the company. I mean, they’re really pushing the Facebook Connect integration. Interesting.

Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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Company: Slide
Website: slide.com
Launch Date: August 1, 2005
Funding: $78M

Slide, founded by PayPal co-founder Max Levchin, makes widgets that help people express themselves. The company took a big risk in 2006 when they gave users the ability to auto-insert slide shows into their MySpace pages and blasting bulletins out to all their friends. They did this by asking users to hand over their MySpace credentials, and doing all the hard work for them. This is a clear violation of MySpace’s terms of service, though, and most people...

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