Earlier today, I posted a simple observation on Twitter. “Interesting: @att has twice the Twitter followers of @verizonwireless and @verzion – so they have that going for them.” That sparked an outcry from disgruntled AT&T users who more or less said in reply: “that’s because everyone follows @att to complain!” Funny. And probably not too inaccurate. But two types of people I didn’t expect to respond started to: those from Verizon and AT&T.
Welcome to the chaos amongst the companies that is Verizon iPhone Eve.
“People watch train wrecks in droves, too,” John Czwartacki, a Verizon employee who edits their policy blog, wrote in his retweet of my message. Czwartacki has a history of this public trash talking towards AT&T. Which is fun, and we appreciate.
He followed that up with another retweet and another zinger: “that took long = 4 mins,” he wrote noting how people quickly were saying so many people only follow AT&T to complain.
Enter AT&T PR. “@parislemon It’s about engagement. We also answer people’s questions and comments on Facebook. That’s a more interesting and stark contrast,” Communications head Seth Bloom tweeted to me in response.
AT&T’s director of social media, Chris Baccus, quickly followed that up with, “@parislemon Our AT&T fans/followers talk on a lot of topics and we respect their time with follow up unlike some brands who just broadcast“
That sounds like a shot at Verizon. Now we’re getting somewhere.
All of this is quite humorous from a company PR/psychological warfare perspective. I’m just not sure why it had to fill up my @reply stream.
Verizon Communications Inc. delivers broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America’s largest wireless network that serves nearly 102 million customers nationwide. Verizon’s Wireline operations include Verizon Business and Verizon Telecom, which brings customers converged communications, information and entertainment services over Verizon’s fiber-optic network.
AT&T Inc. (AT&T) is a holding company. AT&T is a provider of telecommunications services in the United States and worldwide. Services offered include wireless communications, local exchange services and long-distance services. AT&T operates in four segments: Wireless, Wireline, Advertising Solutions and Other. Its Wireless subsidiaries provide both wireless voice and data communications services across the United States, and through roaming agreements, in a substantial number of foreign countries. Wireline subsidiaries provide primarily landline voice and data communication services, AT&T...