Twitter Perfects A Way To Link Up With Your Facebook And LinkedIn Friends

Wednesday, June 23rd, 2010

MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

As we noted last night, a lot of people are using the Twitter app on Facebook. In fact, there are nearly 7 million users who do, making it a top 40 application on Facebook. Naturally, with that many people using it, there’s going to be some crossover between those users and the people you’re friends with on Facebook. A new feature on Twitter takes advantage of that — and throws LinkedIn into the mix as well.

Twitter is now using its application on Facebook to be able to tell which of your Facebook friends are also on Twitter. Okay, this is nothing new, but as two huge networks (Twitter with over 100 million users and Facebook with nearly 500 million) these little features can make a big difference in terms of users getting value out of the site — especially new users.

When you click on the “Find Friends” tab in the “Find People” area on Twitter, you’ll see this new option to find friends on Facebook. Clicking on this takes you over to the Twitter app on Facebook which, if you have it installed, will show you which of your Facebook friends also using this app, you’re currently not following on Twitter (another tab shows you which of your friend you’re already following). You can individually follow these people on Twitter with one click — or you can choose to make a list on Twitter with all of your Facebook Friends.

This last option is especially smart. Thanks to their Lists feature, Twitter offers you a way to keep up with people you follow on Facebook without having to explicitly follow them on Twitter as well. And this list defaults to private (but can be set to public) so these people won’t know you’re following them through a list.

A similar feature that Twitter launched with LinkedIn a few weeks ago, has been improved to mimic more of the Facebook feature. The Find Friends area on Twitter will also now feature a LinkedIn button, which when clicked on will take a user to a page on LinkedIn showing them people they’re connected with there who are also on Twitter. Same deal: you can one-click to follow them, or create a Twitter list for LinkedIn connections.

Again, both of these are relatively small features, but they’re also smart ones for Twitter to leverage in order to maximize their social graph. And this type of thing is pure gold when it comes to onboarding new users — having friends you already know is a big reason why you’d want to stick around.

And actually, a good way to find friends common on Facebook has been the number one support request Twitter has had for some time now, Vice President of Product Jason Goldman tells us. He also notes that placing more emphasis on the app and the connection is good for Facebook because more people using the app means more data getting pushed back into the social networking juggernaut — clearly an emphasis for them these days.

That said, Twitter didn’t work with Facebook on this app, and instead built it on top of the Platform (using some of the new Social Graph elements) just like everyone else does. LinkedIn, meanwhile, built their implementation of the Twitter link-up.

Update: Well, it certainly didn’t take Facebook long to block this feature. Though it’s not clear if the block is intentional or due to rate limits.

Company: Twitter
Website: twitter.com
Funding: $1.16B

Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post their latest updates. An update is limited by 140 characters and can be posted through three methods: web form, text message, or instant message. The company has been busy adding features to the product like Gmail import and search. They recently launched a new site section called “Explore” for...

Learn more
Company: Facebook
Website: facebook.com
Launch Date: January 2, 2004
Funding: $2.34B

Facebook is the world’s largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for the term...

Learn more
Company: LinkedIn
Website: linkedin.com
Launch Date: January 5, 2003
IPO: LNKD

With over 100 million users representing over 200 countries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts. Competitors to LinkedIn include sites such as XING, Doostang and Ecademy. Of note, LinkedIn won...

Learn more

Sponsored Ads

blog comments powered by Disqus

Sponsored Ads

Sponsored Ads