Those of you who remember MeasureMap are long time readers of this blog. It was a blog-centered analytics service that first surfaced in August 2005. The service was created by San Francisco based Adaptive Path. The first details emerged in October 2005.
It was Google Analytics but just for blogs. It told you stats based on posts and other key blog features. By November 2005 Google had copied some of the features. And a couple of months later, before MeasureMap had even officially launched, they just bought it outright.
Since then, nothing. Founder Jeffrey Veen became the User Experience Manager and has been associated with a number of projects. Measure Map simply faded and was forgotten.
Except, not completely. Today Google emailed early MeasureMap users and said:
About your Measure Map account
Remember Measure Map? A couple of years ago, we gave you an account on an
early alpha test of our blog analytics software. Since then, a lot has
happened. We got acquired by Google, we redesigned their Analytics app, and
we’ve since rebuilt Measure Map from the ground up.
I’m writing you because we need to move everyone over from their Measure Map
accounts to the new version at Google. If you’re no longer interested, no
problem. You can stop reading this now. But if you’d like to try out the new
service, here’s how: [instructions followed]
I went through the signup process, which requires a Google Analytics account and tracking pixel. They then said “Great! You’re all set. We’ve got a few things to set up on our end. We’ll send you an email when we’re ready (soon!) and explain how to log in.”
I’m emailing Google now to see if they’ll give more details on the planned launch and how it will be different from Google Analytics.