Google Buys MeasureMap

Google just announced that they have acquired Adaptive Path’s Measure Map (one of my most loved companies, more posts on them here).

No word on price…my wild ass speculation is $5 – $10m. Measure Map has not raised outside capital, and seems to be more of a drain on Adaptive Path resources at this point than an asset – the service has lagged very badly over the last few month, becoming unusable for larger blogs (although it has improved significantly recently).

This will be a good addition to Google Analytics.

Note that Jeffrey Veen of Adaptive Path wrote the post on Google’s blog. Jeffrey and other Measure Map employees will be moving over to Google along with the acquisition.

Here’s what I love the most about this acquisition: Measure Map is still in private beta.