Growth marketer Maya Moufarek: "It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”
'At each layer of your growth model, you don't want to just be relying on ads or just be relying on SEO or just be relying on email marketing … you really want to have your eggs in multiple baskets.
"You may think that the message is boring because you've said it once. But repetition never spoils the prayer."
If you’re looking to succeed with paid social marketing, you need a creative testing framework.
"Many have employees on OPT or STEM OPT who didn’t get selected in this year's H-1B lottery. Should we look to Canada?"
A famous poem advises us not to compare ourselves with others, "for always there will be greater and lesser persons than yourself." The same holds true for startup fundraising.
Maya Moufarek, founder of Marketing Cube, spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Today, her London-based firm work
When you hire a marketing consultant, you don’t necessarily expect to wind up discussing your life’s purpose. Yet, that is what Spanish marketing expert and entrepreneur Alex Barrera often
I’m a postdoc engineer who started STEM OPT after failing to get selected in the H-1B lottery. A colleague suggested I apply for an EB-1A green card, but I have not won any major awards. Tell me mor
TechCrunch is searching for the best growth marketers for founders to work with. Click through to learn about some of our favorites.
The harsh truth: Some of the advice you read about marketing is incorrect.
I co-founded a startup and have an O-1A visa. My wife wants to return to work, but she cannot get authorization on an O-3. If I switch to International Entrepreneur Parole, can she get a work permit?
TechCrunch Early Stage is coming up soon, and all attendees can get 3 months of free access to Extra Crunch as a part of a ticket purchase. Extra Crunch is our members-only community focused on founde
Posting the wrong things at the wrong time is embarrassing, but it can also be a breach of fiduciary duties and may even run afoul of securities laws.
In this case study, we'll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company.
U.S. citizens who are at least 21 years and can sponsor a broader list of family members for green cards: parents, spouses, children and stepchildren, and brothers and sisters.
There's a kernel of truth in every joke, so whenever someone quips, "This meeting could have been an email!" you can bet that some small part of them meant it sincerely.
I’ve been working on an H-1B in the U.S. for nearly two years, but I’m unhappy with my job. I want to start something of my own in the U.S. Are there any immigration options that would let me do t
Growth marketer and investor Susan Su says that after the pandemic, startup founders will need to develop a mentality that places growth at the center of company strategy.
I launched a startup in Iran, and I’m happy to say it’s thriving. I'd like to expand in California. Now that Biden has eliminated the Muslim ban, is it possible? Is the pandemic still a problem?