Developer marketing came up in our conversation with strategic marketing firm MKT1, so we called on content marketing production company Draft.dev's CEO Karl Hughes to learn more.
"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."
"My startup is desperately recruiting, and we see a lot of engineering candidates on H-1Bs. They’re looking for H-1B transfers and green cards. What should we do?"
Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.
The previously bootstrapped 1Password raised its first round of external capital in 2019, a $200 million Series A led by Accel that represented the VC firm’s largest single investment in its 35 year
Growth marketer Maya Moufarek: "It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”
'At each layer of your growth model, you don't want to just be relying on ads or just be relying on SEO or just be relying on email marketing … you really want to have your eggs in multiple baskets.
"You may think that the message is boring because you've said it once. But repetition never spoils the prayer."
If you’re looking to succeed with paid social marketing, you need a creative testing framework.
"Many have employees on OPT or STEM OPT who didn’t get selected in this year's H-1B lottery. Should we look to Canada?"
A famous poem advises us not to compare ourselves with others, "for always there will be greater and lesser persons than yourself." The same holds true for startup fundraising.
Maya Moufarek, founder of Marketing Cube, spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Today, her London-based firm work
When you hire a marketing consultant, you don’t necessarily expect to wind up discussing your life’s purpose. Yet, that is what Spanish marketing expert and entrepreneur Alex Barrera often
I’m a postdoc engineer who started STEM OPT after failing to get selected in the H-1B lottery. A colleague suggested I apply for an EB-1A green card, but I have not won any major awards. Tell me mor
TechCrunch is searching for the best growth marketers for founders to work with. Click through to learn about some of our favorites.
The harsh truth: Some of the advice you read about marketing is incorrect.
I co-founded a startup and have an O-1A visa. My wife wants to return to work, but she cannot get authorization on an O-3. If I switch to International Entrepreneur Parole, can she get a work permit?
TechCrunch Early Stage is coming up soon, and all attendees can get 3 months of free access to Extra Crunch as a part of a ticket purchase. Extra Crunch is our members-only community focused on founde
Posting the wrong things at the wrong time is embarrassing, but it can also be a breach of fiduciary duties and may even run afoul of securities laws.
In this case study, we'll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company.