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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

Growth marketer Maya Moufarek: "It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”

Susan Su on how to approach growth as your startup raises each round

'At each layer of your growth model, you don't want to just be relying on ads or just be relying on SEO or just be relying on email marketing … you really want to have your eggs in multiple baskets.

Silicon Valley comms expert Caryn Marooney shares how to nail the narrative

"You may think that the message is boring because you've said it once. But repetition never spoils the prayer."

In growth marketing, creative is the critical X factor

If you’re looking to succeed with paid social marketing, you need a creative testing framework.

Dear Sophie: Should we look to Canada to retain international talent?

"Many have employees on OPT or STEM OPT who didn’t get selected in this year's H-1B lottery. Should we look to Canada?"

Extra Crunch roundup: Seed-stage basics, SaaS marketing live chat, Zoom’s Five9 buy

A famous poem advises us not to compare ourselves with others, "for always there will be greater and lesser persons than yourself." The same holds true for startup fundraising.

Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups

Maya Moufarek, founder of Marketing Cube, spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Today, her London-based firm work

How pitch training can help startups get their story right

When you hire a marketing consultant, you don’t necessarily expect to wind up discussing your life’s purpose. Yet, that is what Spanish marketing expert and entrepreneur Alex Barrera often

Dear Sophie: Tell me more about the EB-1A extraordinary ability green card

I’m a postdoc engineer who started STEM OPT after failing to get selected in the H-1B lottery. A colleague suggested I apply for an EB-1A green card, but I have not won any major awards. Tell me mor

Growth marketing roundup: Cool SaaS, marketing lies, VR ads and more

TechCrunch is searching for the best growth marketers for founders to work with. Click through to learn about some of our favorites.

Demand Curve: 10 lies you’ve been told about marketing

The harsh truth: Some of the advice you read about marketing is incorrect.

Dear Sophie: What’s the process for getting International Entrepreneur Parole?

I co-founded a startup and have an O-1A visa. My wife wants to return to work, but she cannot get authorization on an O-3. If I switch to International Entrepreneur Parole, can she get a work permit?

Free Extra Crunch membership included with TC Early Stage tickets

TechCrunch Early Stage is coming up soon, and all attendees can get 3 months of free access to Extra Crunch as a part of a ticket purchase. Extra Crunch is our members-only community focused on founde

3 guiding principles for CEOs who post on Twitter

Posting the wrong things at the wrong time is embarrassing, but it can also be a breach of fiduciary duties and may even run afoul of securities laws.

79% more leads without more traffic: Here’s how we did it

In this case study, we'll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company.

Dear Sophie: How can I bring my parents and sister to the US?

U.S. citizens who are at least 21 years and can sponsor a broader list of family members for green cards: parents, spouses, children and stepchildren, and brothers and sisters.

Extra Crunch roundup: Unpacking BuzzFeed’s SPAC, curb your meeting enthusiasm, more

There's a kernel of truth in every joke, so whenever someone quips, "This meeting could have been an email!" you can bet that some small part of them meant it sincerely.

Dear Sophie: What options would allow me to start something on my own?

I’ve been working on an H-1B in the U.S. for nearly two years, but I’m unhappy with my job. I want to start something of my own in the U.S. Are there any immigration options that would let me do t

To win post-pandemic, startups need remote-first growth teams

Growth marketer and investor Susan Su says that after the pandemic, startup founders will need to develop a mentality that places growth at the center of company strategy.

Dear Sophie: Is it possible to expand our startup in the US?

I launched a startup in Iran, and I’m happy to say it’s thriving. I'd like to expand in California. Now that Biden has eliminated the Muslim ban, is it possible? Is the pandemic still a problem?
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