Verified Experts

Dear Sophie: Questions about green cards and EB-2 priority dates

I've been on an H-1B since 2011. I have an EB-2 I-140 approved with a priority date in April 2015. Will there be any benefit from applying for an EB-2 NIW now?

TechCrunch+ roundup: Abortion ban’s hiring impact, 3 e-commerce trends, how to pivot a startup

The Bay Area long ago lost its monopoly on launching disruptive technology, but startups based in states that ban abortion are at a disadvantage when it comes to attracting talent.

TechCrunch+ roundup: SaaS success stats, leveraging ad tech chaos, 2022 layoff trends

I remember the dread I felt as a startup worker during downturns when I read about mass layoffs at tech firms that had previously been considered ascendant.

What to look for when hiring a growth marketing agency

The rapid expansion of the growth marketing industry has created a significant problem for startups looking to hire.

Dear Sophie: Will a doctor get a green card faster than an engineer?

I’m a software engineer, and I’ve been waiting for a green card number for three years. My wife is a doctor, so can she apply for a green card? Will she get a green card sooner given her professio

5 ways to seize the opportunities created by recent chaos in ad tech

As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out ahead.

To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

Dear Sophie: What are my F-1 OPT options if my crypto job is no longer available?

I’m an F-1 student who had a job lined up with a crypto company, but they rescinded my job offer. What are my options, especially if I want to create my own web3 startup?

Write a TechCrunch+ guest post that could help someone navigate this downturn

No "thought leadership," please: We’re only interested in posts offering actionable advice that were written by authors who have experience working under adverse economic circumstances.

TechCrunch+ roundup: Food tech smorgasbord, VCs squeeze crypto founders, startup layoffs 101

According to The Good Food Institute, fermentation startups received $290 million of the $911 million investors dropped on alternative protein companies in Q1 2022.

How to implement an effective chatbot program

Today’s chatbots are compelling. They use AI and ML algorithms to learn, speak like people, offer solutions and basic customer support, route customers and much more.

Dear Sophie: Which visa is best for bootstrapping a startup?

I'm a founder from Germany. Our customers are mainly U.S.-based, and we don’t plan to raise any capital from investors. What's my best option for bootstrapping my startup in the U.S.?

TechCrunch+ roundup: Growth marketing survey, VC TikTok, fundraising amid a downturn

If your name doesn’t appear on the team slide of your company’s pitch deck, this is a time to be cautious: Update your resume, dial back your vacation plans and start adding to your rainy day fund

Why it’s so hard to market enterprise AI/ML products and what to do about it

Healthy pipeline generation is the bugbear of the AI/ML industry, yet there is very little content on how to address it.

Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.

Dear Sophie: How do we handle being fully remote when it comes to immigration?

Our startup is looking to fill several new engineering positions. How do we handle H1-B transfers and being fully remote when it comes to immigration?

TechCrunch+ roundup: Optimizing dev teams, O-1A visa criteria, growth’s golden metric

If you've ghosted someone after extending a verbal offer of employment, that's going to be a consideration for future candidates. People talk!

How to improve retention, growth marketing’s golden metric

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

Dear Sophie: How do we qualify for each of the O-1A criteria?

Our startup will be sponsoring my co-founders and me for O-1A visas. How do we qualify for each of the O-1A criteria?

TechCrunch+ roundup: Cannabis investor survey, product ops, recurring revenue financing

The cannabis industry is doing well in the United States: Over 75% of the population lives in a state where access is permitted, and the legal market is expected to generate $33 billion this year.
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