As a TikTok ban gets closer to becoming a reality in the United States, it might be time to start thinking about other platforms to adopt early in case you need to fill the void left by the popular ap
YouTube is launching “members only” Shorts, allowing creators to share short-form videos exclusively to their paying viewers.
With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video plat
YouTube is introducing the ability for users to incorporate or “remix” a music video in their short-form videos, called Shorts, as the company continues to challenge TikTok. Given that You
YouTube is launching two new initiatives to make it easier for users to watch the latest news stories and to help news organizations create Shorts. The first initiative involves the introduction of wh
YouTube today announced a new feature coming to its short-form video platform Shorts that will allow users to leverage AI tools to create videos. The feature, called Dream Screen, will allow users to
Google said today that more than 2 billion logged-in monthly users are watching YouTube Shorts, giving it an edge over competitors like TikTok and Instagram Reels. This number is up from 1.5 billion m
As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts
YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which gives artists and their teams an overvi
If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers.
All social media companies are in a race to win the short video war and Google is showing some progress against TikTok and Instagram. The search giant said during its latest earnings call that YouTube
YouTube will begin sharing ad revenue with Shorts creators on February 1, the company revealed on Monday. To prepare for the upcoming change, YouTube is starting to roll out new terms for all creators
YouTube is adding shopping features to Shorts, its TikTok-like short-form video product, the company confirmed to TechCrunch on Tuesday. The new shopping features allow users to purchase products as t
YouTube is expanding the reach of its TikTok competitor, YouTube Shorts, with today’s announcement that it will begin rolling out Shorts on TV to its global users. The company’s updated sm
YouTube is rolling out a change impacting how videos appear on its platform. The company today announced a redesign that now splits video content into three different tabs on all channel pages —
YouTube is making it easier for creators to direct viewers to their channels. The company today announced “handles,” a new way for creators to identify their channel with an @username form
YouTube Shorts continues to compete with TikTok by adding loads of new features that are popular on the other app. Today, the Google-owned platform is rolling out a narration voiceover feature on iOS,
No short-form video platform has quite figured out how to share ad revenue yet, making it difficult for creators on apps like TikTok to make a living from their content alone. But today, YouTube annou
The biggest open secret in short-form video has nothing to do with the algorithm. The secret is that you can’t get rich on TikTok, because even the most viral creators earn a negligible portion of t
YouTube is gearing up to turn on stable monetization for Shorts, its short-form video product, according to a new report from The New York Times. YouTube plans to launch ads in YouTube Shorts with a r
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