YouTube Shorts

YouTube’s new tool lets creators turn their own videos into Shorts

YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok. To aid with this effort, the company is today ro

YouTube Shorts tops 1.5B logged-in monthly users, touted as feeder to long-form content

In an effort to present itself as a viable competitor to the reigning short-form video platform TikTok, YouTube announced today its rival service YouTube Shorts is now being watched by over 1.5 billio

Google begins rolling out ads in YouTube Shorts globally

Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experime

YouTube Shorts gains a TikTok-like ‘Green Screen’ feature

YouTube is expanding on its latest feature that made any public YouTube video potential fodder for its TikTok competitor, YouTube Shorts. Today, the company is announcing the launch of “Green Sc

Instagram is testing a full-screen home feed

You know how when you log onto TikTok, the first thing you see (besides maybe an ad) is a full-screen, vertical video? Instagram is testing a feature that would offer a similar, instantly immersive ex

Google tells shareholders that YouTube Shorts is doing great, don’t worry about TikTok!

Alphabet, the parent company to Google, announced its first-quarter earnings this evening, and for the creator industry, that means a slew of news and updates about YouTube. YouTube is known as a part

Public YouTube videos are now eligible to be ‘remixed’ into YouTube Shorts unless creators opt out

YouTube’s TikTok competitor known as YouTube Shorts is today launching a new feature, similar to TikTok’s Stitch, that will allow creators to incorporate a short video segment from another

Instagram now allows creators to ‘remix’ any public videos, not just reels

Instagram announced today it will allow users to remix any video content on the app, not just short-form reels videos. The company officially launched Remix, its version of TikTok Duets, last March. T

YouTube’s $100 million Shorts Fund to challenge TikTok goes live

YouTube earlier this year announced its plans to significantly invest in original creator content for its TikTok competitor, YouTube Shorts, with the introduction of a $100 million YouTube Shorts Fun

YouTube announces a $100M fund to reward top YouTube Shorts creators over 2021-2022

YouTube is giving its TikTok competitor, YouTube Shorts, an injection of cash to help it better compete with rivals. The company today introduced the YouTube Shorts Fund, a $100 million fund that will

YouTube’s TikTok rival, YouTube Shorts, arrives in the US

YouTube Shorts, the company’s short-form video experience and TikTok rival, is launching today in the U.S. The feature allows creators to record, edit and share short-form video content that&#82

YouTube launches its TikTok rival, YouTube Shorts, initially in India

As TikTok’s fate in the U.S. remains murky, YouTube today announced the launch of a new short-form video experience it’s calling YouTube Shorts. The feature will allow users, initially in

‘Content network effect’ makes TikTok tough to copy

Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes where users shoot a new video to recontextualize audio pulled from someone else’s c