YouTube Shorts

YouTube now lets you integrate music videos into your Shorts

YouTube is introducing the ability for users to incorporate or “remix” a music video in their short-form videos, called Shorts, as the company continues to challenge TikTok. Given that You

YouTube is making it easier for users to access news from ‘credible’ sources

YouTube is launching two new initiatives to make it easier for users to watch the latest news stories and to help news organizations create Shorts. The first initiative involves the introduction of wh

YouTube Shorts to gain a generative AI feature called Dream Screen

YouTube today announced a new feature coming to its short-form video platform Shorts that will allow users to leverage AI tools to create videos. The feature, called Dream Screen, will allow users to

Google says 2 billion logged in monthly users are watching YouTube Shorts

Google said today that more than 2 billion logged-in monthly users are watching YouTube Shorts, giving it an edge over competitors like TikTok and Instagram Reels. This number is up from 1.5 billion m

YouTube gives advertisers new ad formats across Shorts

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts

YouTube’s new metric shows an artist’s reach across all formats, including Shorts

YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which gives artists and their teams an overvi

4 video content tips for your startup’s growth marketing

If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers.

Google says YouTube Shorts has crossed 50 billion daily views

All social media companies are in a race to win the short video war and Google is showing some progress against TikTok and Instagram. The search giant said during its latest earnings call that YouTube

YouTube rolls out new Partner Program terms as Shorts revenue sharing begins on February 1

YouTube will begin sharing ad revenue with Shorts creators on February 1, the company revealed on Monday. To prepare for the upcoming change, YouTube is starting to roll out new terms for all creators

YouTube Shorts begins testing shopping features and affiliate marketing

YouTube is adding shopping features to Shorts, its TikTok-like short-form video product, the company confirmed to TechCrunch on Tuesday. The new shopping features allow users to purchase products as t

YouTube begins rolling out Shorts on TV globally starting today

YouTube is expanding the reach of its TikTok competitor, YouTube Shorts, with today’s announcement that it will begin rolling out Shorts on TV to its global users. The company’s updated sm

YouTube redesign gives long-form videos, Shorts and Live videos their own tabs on channel pages

YouTube is rolling out a change impacting how videos appear on its platform. The company today announced a redesign that now splits video content into three different tabs on all channel pages —

YouTube to broadly support the @username format with launch of YouTube handles

YouTube is making it easier for creators to direct viewers to their channels. The company today announced “handles,” a new way for creators to identify their channel with an @username form

YouTube Shorts adds narration voiceovers, a popular TikTok feature

YouTube Shorts continues to compete with TikTok by adding loads of new features that are popular on the other app. Today, the Google-owned platform is rolling out a narration voiceover feature on iOS,

YouTube targets TikTok with revenue sharing for Shorts, Partner Program expansion

No short-form video platform has quite figured out how to share ad revenue yet, making it difficult for creators on apps like TikTok to make a living from their content alone. But today, YouTube annou

YouTube Shorts could steal TikTok’s thunder with a better deal for creators

The biggest open secret in short-form video has nothing to do with the algorithm. The secret is that you can’t get rich on TikTok, because even the most viral creators earn a negligible portion of t

YouTube is gearing up to give Shorts creators a cut of ad revenue, report says

YouTube is gearing up to turn on stable monetization for Shorts, its short-form video product, according to a new report from The New York Times. YouTube plans to launch ads in YouTube Shorts with a r

YouTube encourages creators to make Shorts directly from comments

If one short video app has a feature, everyone else has to have it. That’s the rule. The latest episode in this trend is brought to us by YouTube, which introduced a feature for creators to repl

TikTok competitor YouTube Shorts is integrating more closely with YouTube Music

Music is a powerful force in the short-form video sphere — so powerful that it can resurrect a 37-year-old Kate Bush song. Today, YouTube Shorts announced that it will integrate songs you’

YouTube Shorts will start adding watermarks to discourage cross-platform sharing

YouTube Shorts, the platform’s TikTok competitor, is rolling out a watermarking feature. That means that when creators make a short on YouTube, they won’t be able to download their video a
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