YouTube Shorts

YouTube Shorts begins testing shopping features and affiliate marketing

YouTube is adding shopping features to Shorts, its TikTok-like short-form video product, the company confirmed to TechCrunch on Tuesday. The new shopping features allow users to purchase products as t

YouTube begins rolling out Shorts on TV globally starting today

YouTube is expanding the reach of its TikTok competitor, YouTube Shorts, with today’s announcement that it will begin rolling out Shorts on TV to its global users. The company’s updated sm

YouTube redesign gives long-form videos, Shorts and Live videos their own tabs on channel pages

YouTube is rolling out a change impacting how videos appear on its platform. The company today announced a redesign that now splits video content into three different tabs on all channel pages —

YouTube to broadly support the @username format with launch of YouTube handles

YouTube is making it easier for creators to direct viewers to their channels. The company today announced “handles,” a new way for creators to identify their channel with an @username form

YouTube Shorts adds narration voiceovers, a popular TikTok feature

YouTube Shorts continues to compete with TikTok by adding loads of new features that are popular on the other app. Today, the Google-owned platform is rolling out a narration voiceover feature on iOS,

YouTube targets TikTok with revenue sharing for Shorts, Partner Program expansion

No short-form video platform has quite figured out how to share ad revenue yet, making it difficult for creators on apps like TikTok to make a living from their content alone. But today, YouTube annou

YouTube Shorts could steal TikTok’s thunder with a better deal for creators

The biggest open secret in short-form video has nothing to do with the algorithm. The secret is that you can’t get rich on TikTok, because even the most viral creators earn a negligible portion of t

YouTube is gearing up to give Shorts creators a cut of ad revenue, report says

YouTube is gearing up to turn on stable monetization for Shorts, its short-form video product, according to a new report from The New York Times. YouTube plans to launch ads in YouTube Shorts with a r

YouTube encourages creators to make Shorts directly from comments

If one short video app has a feature, everyone else has to have it. That’s the rule. The latest episode in this trend is brought to us by YouTube, which introduced a feature for creators to repl

TikTok competitor YouTube Shorts is integrating more closely with YouTube Music

Music is a powerful force in the short-form video sphere — so powerful that it can resurrect a 37-year-old Kate Bush song. Today, YouTube Shorts announced that it will integrate songs you’

YouTube Shorts will start adding watermarks to discourage cross-platform sharing

YouTube Shorts, the platform’s TikTok competitor, is rolling out a watermarking feature. That means that when creators make a short on YouTube, they won’t be able to download their video a

YouTube’s new tool lets creators turn their own videos into Shorts

YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok. To aid with this effort, the company is today ro

YouTube Shorts tops 1.5B logged-in monthly users, touted as feeder to long-form content

In an effort to present itself as a viable competitor to the reigning short-form video platform TikTok, YouTube announced today its rival service YouTube Shorts is now being watched by over 1.5 billio

Google begins rolling out ads in YouTube Shorts globally

Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experime

YouTube Shorts gains a TikTok-like ‘Green Screen’ feature

YouTube is expanding on its latest feature that made any public YouTube video potential fodder for its TikTok competitor, YouTube Shorts. Today, the company is announcing the launch of “Green Sc

Instagram is testing a full-screen home feed

You know how when you log onto TikTok, the first thing you see (besides maybe an ad) is a full-screen, vertical video? Instagram is testing a feature that would offer a similar, instantly immersive ex

Google tells shareholders that YouTube Shorts is doing great, don’t worry about TikTok!

Alphabet, the parent company to Google, announced its first-quarter earnings this evening, and for the creator industry, that means a slew of news and updates about YouTube. YouTube is known as a part

Public YouTube videos are now eligible to be ‘remixed’ into YouTube Shorts unless creators opt out

YouTube’s TikTok competitor known as YouTube Shorts is today launching a new feature, similar to TikTok’s Stitch, that will allow creators to incorporate a short video segment from another

Instagram now allows creators to ‘remix’ any public videos, not just reels

Instagram announced today it will allow users to remix any video content on the app, not just short-form reels videos. The company officially launched Remix, its version of TikTok Duets, last March. T

YouTube’s $100 million Shorts Fund to challenge TikTok goes live

YouTube earlier this year announced its plans to significantly invest in original creator content for its TikTok competitor, YouTube Shorts, with the introduction of a $100 million YouTube Shorts Fun
Load More