Verified Experts

5 methods for leveraging digital advertising during a downturn

For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.

Dear Sophie: How can early-stage startups improve their chances of getting H-1Bs?

We have a stealth early-stage biotech startup. Do we qualify to petition a co-founder on STEM OPT for an H-1B in the lottery? Are there better altenatives?

Growth hacking is really just growth testing

There’s no such thing as hacking growth. Instead, you should be thinking about how you can run 100 tests to move the needle forward.

5 key IP considerations for AI startups

As AI becomes more prevalent in our economy and integral to innovation, startups cannot afford to ignore IP rights.

4 employment law mistakes startups can stop making today

As the old saying goes, your people are your business' most important assets. And that's true for startups as well.

Why growth activation matters

Think of activation as getting users to a point where you know for sure that they will stay for a longer period of time. Which metrics separate customers who find value in your product from those who

Law Commission proposes revolutionary rules for ownership of crypto tokens and NFTs

There is a major earthquake happening in the sphere of digital assets, which is expected to create shockwaves that will impact tech not only in the real world but also in the metaverse.

Dear Sophie: How do I get an O-1 visa to freelance on web3 projects?

I'm a UX/UI designer in Europe working at a web3 company in the United States. I want to move to the U.S. to pursue work that allows me to have more autonomy. How can I make that happen?

Dear Sophie: Which immigration options are best for a decentralized team in the US?

We just raised a $20 million Series A, and we need to hire more engineers to fully develop our product. We’re excited about being decentralized — which immigration options are best for us?

To optimize for growth, study your down-funnel metrics

You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.

TechCrunch+ roundup: Revisit your marketing stack, pitch deck teardown, after the acquisition

Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.

How to run growth marketing during a recession

How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

All my apes gone: Legal disputes at the intersection of IP and NFTs

NFTs are no different than old-school physical assets in one important way: They’re governed by a legal framework which, in many respects, is rooted in the 20th century.

An AI for art: Copyright considerations for artificial intelligence

How should AI be considered in the context of copyright protection and authorship under U.K. law as it presently stands?

Dear Sophie: Should co-founders on OPT, STEM OPT pursue H-1Bs?

My two co-founders and I are on OPT and STEM OPT. We're all from India and are considering the H-1B lottery. How can we structure our immigration compliance? Any advice for planning?

TechCrunch+ roundup: Bridge round scarcity, resilient e-commerce, CVC negotiating tips

Founders who are hunting for an extension round in this market should remember why there was only enough room for Rose on the door at the end of "Titanic."

TechCrunch+ roundup: Early-stage fundraising revisited, fractional hiring, HR tech boom

Right now, it will take longer to raise less money that will value your company lower than you hoped. But if you’re launching a startup aiming to get rich, you’re already on the wrong track.

Where should US-based startups file their patent applications?

One way to curb competition in other countries is to file a patent in each of those countries. However, the cost of filing a patent in every country can be prohibitive even for the largest companies.

Dear Sophie: What are the student and work visa processes for grads?

I’m in India, and want to apply to an American university to study computer science and AI. What's the visa process for students and for professionals who want to work in the U.S. after graduating?

TechCrunch+ roundup: Save your equity, LatAm crypto survey, where the runway ends

Beware: The same people who welcomed you aboard when you signed your offer letter are now looking for places to save money so they can keep your company afloat.
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