Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong.
With Instagram's new ad placements and algorithm changes, it’s time to reconsider how you use its advertising tools.
For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.
We have a stealth early-stage biotech startup. Do we qualify to petition a co-founder on STEM OPT for an H-1B in the lottery? Are there better altenatives?
There’s no such thing as hacking growth. Instead, you should be thinking about how you can run 100 tests to move the needle forward.
As AI becomes more prevalent in our economy and integral to innovation, startups cannot afford to ignore IP rights.
As the old saying goes, your people are your business' most important assets. And that's true for startups as well.
Think of activation as getting users to a point where you know for sure that they will stay for a longer period of time. Which metrics separate customers who find value in your product from those who
There is a major earthquake happening in the sphere of digital assets, which is expected to create shockwaves that will impact tech not only in the real world but also in the metaverse.
I'm a UX/UI designer in Europe working at a web3 company in the United States. I want to move to the U.S. to pursue work that allows me to have more autonomy. How can I make that happen?
We just raised a $20 million Series A, and we need to hire more engineers to fully develop our product. We’re excited about being decentralized — which immigration options are best for us?
You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.
How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?
NFTs are no different than old-school physical assets in one important way: They’re governed by a legal framework which, in many respects, is rooted in the 20th century.
How should AI be considered in the context of copyright protection and authorship under U.K. law as it presently stands?
My two co-founders and I are on OPT and STEM OPT. We're all from India and are considering the H-1B lottery. How can we structure our immigration compliance? Any advice for planning?
Founders who are hunting for an extension round in this market should remember why there was only enough room for Rose on the door at the end of "Titanic."
Right now, it will take longer to raise less money that will value your company lower than you hoped. But if you’re launching a startup aiming to get rich, you’re already on the wrong track.
One way to curb competition in other countries is to file a patent in each of those countries. However, the cost of filing a patent in every country can be prohibitive even for the largest companies.