Sprinklr

  • Organizing your marketing tech stack Crunch Network

    Organizing your marketing tech stack

    Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle — impossible. Read More

  • Discontent and disruption in the world of content delivery networks Crunch Network

    Discontent and disruption in the world of content delivery networks

    As content delivery networks (CDN) market leaders grapple with technological shifts, some innovators are making rapid advances. The CDN market, estimated at $5 billion today, is anticipated to be more than $10 billion by 2019. While the market is growing rapidly, can the giants learn to dance? How are the startups aiming slingshots at the legacy Goliaths? Read More

  • Sprinklr launches major push into customer experience

    Sprinklr launches major push into customer experience

    Sprinklr, the unicorn startup with a valuation of $1.8 billion, announced a major update today, which shifts the company’s focus from a pure social signals platform to customer experience management. While it still uses social as a central processing point, the idea is to bring a typical set of marketing tasks under a single umbrella they are calling the Experience Cloud. If that… Read More

  • Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter

    Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter

    New York marketing tech firm Sprinklr has acquired Portland-based Little Bird, according to Sprinklr founder and CEO Ragy Thomas. Little Bird was founded in 2011 to help researchers quickly find the top experts and influencers on any given subject via Twitter. It raised from Mark Cuban, Jason Calacanis, Oregon Angel Fund and other individual investors $4.8 million in venture capital to build… Read More

  • The barbell effect of machine learning Crunch Network

    The barbell effect of machine learning

    Machine learning will have a barbell effect on the technology landscape. On one hand, it will democratize basic intelligence through the commoditization and diffusion of services like image recognition and translation into software broadly. On the other, it will concentrate higher-order intelligence in the hands of a relatively small number of incumbents that control most of their… Read More

  • Sprinklr Acquires Booshaka For Smarter Audience Targeting

    Sprinklr Acquires Booshaka For Smarter Audience Targeting

    Social media company Sprinklr has acquired Booshaka, a company aiming to give businesses a better understanding of their audience. Specifically, Booshaka has built “one-click connectors” to pull customer data from services like Marketo, Shopify and Stripe, then use that data to build audience segments for ad campaigns on Facebook and Twitter. Simon Mansell, Sprinklr’s… Read More

  • Sprinklr Buys Get Satisfaction To Add Customer Feedback To Its Social Media Platform

    Sprinklr Buys Get Satisfaction To Add Customer Feedback To Its Social Media Platform

    Sprinklr, the social media management company that vaulted into the “unicorn club” last month after it raised $46m on a $1b+ valuation, is making an acquisition to expand into a new area, customer feedback. It is buying Get Satisfaction, makers of a platform that lets businesses connect with customers online and get feedback on their sites. Terms of the deal have not been… Read More

  • Social Media Management Company Sprinklr Raises $46M, Now Valued At More Than $1B

    Social Media Management Company Sprinklr Raises $46M, Now Valued At More Than $1B

    Sprinklr just announced that it has raised $46 million in new funding, at what it says is a valuation of more than $1 billion. The round was led by existing investors Battery Ventures, Intel Capital, and Iconiq Capital and brings the company’s total funding to $123.5 million. (Sprinklr’s last funding of $40 million was announced just under a year ago.) Read More

  • TrendKite Raises $3.2M For PR Analytics, Recruits Dachis Group’s Erik Huddleston As CEO

    TrendKite Raises $3.2M For PR Analytics, Recruits Dachis Group’s Erik Huddleston As CEO

    TrendKite, a startup promising to help brands and agencies measure the effectiveness of their PR efforts, has raised $3.2 million in Series A funding. It’s also announcing that it has a new CEO — Eric Huddleston, former CTO and executive vice president of product at social monitoring company Dachis Group. Huddleston told me that when Dachis Group was acquired by Sprinklr in… Read More