Sprinklr hires former fed CIO Vivek Kundra as COO

Sprinklr, the unicorn startup best known for helping customers interpret social signals has been moving into the broader customer experience market in the last year. Today it announced is was hiring a

Organizing your marketing tech stack

Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle -- impossible.

Discontent and disruption in the world of content delivery networks

As content delivery networks (CDN) market leaders grapple with technological shifts, some innovators are making rapid advances. The CDN market, estimated at $5 billion today, is anticipated to be more

Sprinklr launches major push into customer experience

Sprinklr, the unicorn startup with a valuation of $1.8 billion, announced a major update today, which shifts the company’s focus from a pure social signals platform to customer experience manage

Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter

New York marketing tech firm Sprinklr has acquired Portland-based Little Bird, according to Sprinklr founder and CEO Ragy Thomas. Little Bird was founded in 2011 to help researchers quickly find the t

The barbell effect of machine learning

Machine learning will have a barbell effect on the technology landscape. On one hand, it will democratize basic intelligence through the commoditization and diffusion of services like image recognitio

Sprinklr Acquires Booshaka For Smarter Audience Targeting

Social media company Sprinklr has acquired Booshaka, a company aiming to give businesses a better understanding of their audience. Specifically, Booshaka has built “one-click connectors” t

Sprinklr Buys Get Satisfaction To Add Customer Feedback To Its Social Media Platform

Sprinklr, the social media management company that vaulted into the “unicorn club” last month after it raised $46m on a $1b+ valuation, is making an acquisition to expand into a new area,

Social Media Management Company Sprinklr Raises $46M, Now Valued At More Than $1B

<a target="_blank" href="http://www.sprinklr.com">Sprinklr</a> just announced that it has <a target="_blank" href="http://www.businesswire.com/news/home/20150331005754/en/Sprinklr-Raises-46-Million-Su

TrendKite Raises $3.2M For PR Analytics, Recruits Dachis Group’s Erik Huddleston As CEO

<a target="_blank" href="http://www.trendkite.com">TrendKite</a>, a startup promising to help brands and agencies measure the effectiveness of their PR efforts, has raised $3.2 million in Series A fun

Sprinklr Launches Social Ad Tools And Raises $40M More

Sprinklr, which describes itself as “the largest independent social relationship platform provider,” just announced that it has raised $40 million in Series D funding. It’s also laun

Twitter Launches “Twitter Certified Products” — Partners With DataSift, Gnip, HootSuite & Others

Twitter just <a target="_blank" href="https://dev.twitter.com/blog/twitter-certified-products">launched</a> its "<a target="_blank" href="https://dev.twitter.com/programs/twitter-certified-products">C