social media influencers
Key legal issues for influencers and brands (and how to deal with them)
In today's blazing fast and always online social media-driven world, your reputation and image are everything.
Why an Atlanta-based Black influencer collective swapped their collab house for a studio
From Los Angeles to Silicon Valley, a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fam
Binance taps TikTok’s mostly silent superstar Khaby Lame to explain how crypto works
Khaby Lame is quite literally on top of the world (if TikTok follower counts are the world). After attending his first VidCon and surpassing Charli D’Amelio as the most followed TikToker, the It
Khaby Lame dethrones Charli D’Amelio as the most-followed TikTok creator
Just in time for VidCon, TikTok has a new most followed creator on the platform: Khaby Lame, a 22-year-old from Senegal who rose to fame by stitching and dueting other TikToks, wordlessly fixing viral
Snap will pay 25 Black creators $120k in a new accelerator program
On stage at VidCon, Snap announced its first accelerator program for emerging Black creators. Over the course of a year, Snap will pay 25 selected applicants $10,000 a month ($120,000 total) to help l
Influencer shopping app LTK adds creator product reviews in its latest update
Most of us dread the thought of having to return a piece of clothing we purchased online. In recent years, a newer generation of shoppers — mainly Gen Z — have put their trust in influence
TikTok launches its first creator crediting tool to help video creators cite their inspiration
After years of stolen memes and uncredited dance trends, TikTok today is introducing a new feature that it says will be the first iteration of its creator crediting tools that allow creators to direct
Shein said to be raising $1 billion at $100 billion valuation
Yes, you read it correctly. The fast fashion e-commerce company that few in the tech industry had even heard of two years ago is aiming to raise $1 billion at a valuation of $100 billion. Shein’
D’Amelio family launches VC fund 444 Capital to invest up to $25M in high-growth startups
The D’Amelio family, including TikTok stars and digital creators Charli D’Amelio and sister Dixie, are formalizing their investments in startups with the launch of a new VC fund, 444 Capit
TikTok star Charli D’Amelio and family back Facetune maker Lightricks
Charli D’Amelio is the most-followed and highest-earning creator on TikTok, but the 17-year-old superstar and her family are now looking beyond their short-term riches from short-form video. Tod
Creator-driven marketplace LTK now valued at $2B after raising $300M from SoftBank
When LTK launched in 2011, phrases like “influencer marketing” or “the creator economy” weren’t common, but fashion blogger Amber Venz Box faced the same struggles that i
Brands considering a live-shopping strategy must lean on influencers
Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.
Amazon Influencer Program opens to live streamers for broadcasting to Amazon Live
Amazon is giving live streamers a new way to earn commissions on purchases of products showcased in their streams. The company is today adding live streaming to its existing Amazon Influencer Program,
What went wrong with Quibi?
Two months after Quibi’s high-profile launch as a short-form mobile-native TV app led by Jeffrey Katzenberg and Meg Whitman, it is evident the startup is greatly underperforming relative to the hund
Coronavirus could push consumers away from influencers and toward streaming TV
While still being leveraged, social media influencers are facing reduced marketing budgets as brands transition to advanced TV advertising options.
In the future, everyone will be famous for 15 followers
Celebrities or influencers with millions of followers have a large service industry and tech stack to serve their needs. But the standard toolkit of a microinfluencer is still evolving.
YouTuber Caspar Lee co-founds Influencer marketing platform, raises £3M Series A
Despite the inexorable rise of social media influencers, several problems remain when it comes to brands trying to use these stars to push their products. The marketing tools and processes are fragmen
Sequoia reveals first cohort for its ‘Surge’ accelerator program in India and Southeast Asia
Back in January, Sequoia India announced plans for its first early-stage startup accelerator program in India and Southeast Asia, and today the firm revealed the first cohort of 17 startups. To recap,
YC alum Keeper raises $1.6M to help gig workers pay taxes
Matrix Partners has backed one of Y Combinator's recent graduates.
Asia’s AnyMind pulls in another $8M and expands into outdoor advertising
Asia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals. The company announced a $13.4 million raise back