rebranding

  • Tribune Publishing rebrands as tronc, terrible puns ensue

    Tribune Publishing rebrands as tronc, terrible puns ensue

    Tribune Publishing, owner of newspapers including the Chicago Tribune and Los Angeles Times, just announced that starting on June 20 it will rebrand as tronc*, Inc. — short for “tribune online content.” The company is pitching this as part of its broader move to digital, which also includes the development of troncX*, a “content curation and monetization engine”… Read More

  • Asus Eee lookalike: Priced $50 more, big hand added

    Here’s an idea. Take a 2GB Asus Eee PC, change almost nothing, and add $50 to the price tag. That’s what Cybertron’s done with its “new” line of Mini-PC computers. For $349, you’ll get a 900Mhz Celeron M processor, 512MB or RAM, 7-inch 800×400 screen, 2GB flash drive, and everything else the Eee PC has. The operating system even looks the same, if not… Read More

  • AT&T To Use iPhone To Push Name Change

    With the iPhone about a month away, AT&T has finally gotten around to realizing they need to ditch the Cingular name. Using the iPhone as a catalyst, AT&T will be replacing signs inside all 1800+ Cingular stores with AT&T logos, adverts, and signs. Says AT&T Spokesperson Mike Coe: “The iPhone is one of the most anticipated handsets ever in the wireless industry, and we… Read More