Quidsi

  • Amazon’s Online Drugstore Soap.com Adds Groceries To The List

    Amazon’s Online Drugstore Soap.com Adds Groceries To The List

    Amazon-owned Quidsi has tackled diapers, drugstore items, pet supplies and toys in its empire of retail verticals. And today, Quidsi’s Soap.com is adding groceries to the list, with a new category for non-perishable food items. For background, Quidsi launched with Diapers.com, which quickly became the biggest seller of diapers online. Last year, it expanded into drugstore items with… Read More

  • After Pets, Diapers And Soap; Amazon’s Quidsi Tackles Toys With Retail Site YoYo

    After Pets, Diapers And Soap; Amazon’s Quidsi Tackles Toys With Retail Site YoYo

    After conquering online retail in diapers, soaps, beauty products, most recently pet supplies, Amazon-owned Quidsi is moving into its next vertical—toys. Quidsi is debuting YoYo.com, a toy e-commerce site that aims to provide handpicked recommendations and discovery tools to make kids toy shopping easy and fun. For background, Quidsi launched with Diapers.com, which quickly became… Read More

  • Why Is It Taking So Long For Amazon To Close Its Diapers.com Deal?

    It’s been about four months since Amazon announced its plans to acquire of Quidsi, the parent company of Diapers.com and Soap.com, for $540 million. The deal has not yet closed, primarily due to an extended review by the FTC. The FTC took nearly seven months to approve the Google AdMob deal, so it is not yet as bad as it could be. But it is also unclear what antitrust concerns the… Read More

  • Amazon's Diapers.com And Soap.com Bring E-Commerce To Facebook Pages

    Amazon's Diapers.com And Soap.com Bring E-Commerce To Facebook Pages

    E-commerce on Facebook has steadily been ramping up as both small retailers and big brands set up online store fronts on the social networks. With access to Facebook’s nearly 600 million members, it makes sense for retailers to bring e-commerce and the shopping experience to the social network. Today, Quidsi, which Amazon acquired for $540 million last Fall, is launching an shopping… Read More

  • Confirmed: Amazon Spends $545 Million On Diapers.com Parent Quidsi

    Amazon.com has just announced that it has reached an agreement to acquire Quidsi, which operates ecommerce sites Diapers.com, Soap.com and BeautyBar.com. The acquisition news first broke over the weekend by Fortune’s Dan Primack, who pegged the purchase price at $540 million. Primack wasn’t that far off – Amazon says it will acquire all of the outstanding shares of Quidsi… Read More

  • Amazon Buys A Lot of Diapers.com For $540 Million

    First shoes, now diapers. Amazon is reportedly about to announce on Monday the acquisition of Quidsi, the New Jersey-based ecommerce company behind Diapers.com, Soap.com, and, most recently, BeautyBar.com. Fortune’s Dan Primack, who broke the story from a maternity ward in Boston where his daughter was just born (no joke), puts the price of the all-cash deal at $540 million. A year… Read More

  • The Founders Behind Diapers.com Launch Soap.com: "All The Robots Are In Place"

    Marc Lore and Vinit Bharara have figured out a formula for selling low-margin goods online and shipping them overnight to customers. The two entrepreneurs have built Diapers.com into the largest seller of diapers and other baby products on the Web. Diapers.com is on track to bring in $300 million in revenues this year. Now the two are getting ready to launch a new e-commerce site… Read More

  • Diapers.com On Its Way To Selling Half A Billion Diapers, Raises $20 Million Debt Round

    Diapers.com On Its Way To Selling Half A Billion Diapers, Raises $20 Million Debt Round

    “This year we will sell half a billion diapers,” Marc Lore, the CEO of Diapers.com tells me. That is a hell of a lot of diapers. In fact Lore believes Diapers.com sells four times as many diapers as the next largest seller of nappies online, Amazon. In 2009, Diapers.com pulled in $182 million in revenues, up from $89 million in 2008, he says. And this year, Diapers.com is on a… Read More