Next On Amazon’s Road To World Domination? For Home Decor

The rights to (Spanish for ‘house’) have been transferred to Amazon, indicating the ecommerce giant’s next dedicated vertical shop may be a home decor site. Amazon’s Quidsi network of sites already runs for baby goods, for pets, for — well, you get it. If you visit now you’ll find more evidence, with a blank screen explaining “You have reached an invalid location. Maybe you are looking for,…” could offer a more affordable, traditional home decor shopping alternative to luxury and flash sales sites like One Kings Lane and Gilt’s Decorati.

Domain Name Wire first reported on the domain switch, noting that was protected by whois privacy for years prior to the transfer. Also, I found that Quidsi employee Morgan C. lists herself on LinkedIn as a “Merchandising Associate at Quidsi Inc.,”, and Domain Name Wire spotted another Quidsi employee with the same title. You won’t find that logo above anywhere else though, it’s just a mockup I concocted.

Amazon bought parent Quidsi for $545 million in November 2010. When Quidsi launched for toys in September 2011, it’s CEO Marc Lore told TechCrunch that the company’s next vertical site was going to continue its focus its core demographic of moms. fits that bill perfectly.

The new one-stop shop could include standard Quidsi features such as a combined shopping cart with other Quidsi sites, free 2-day shipping for purchases over $50, seasonal product selections, and featured picks by the site’s team. Considering One Kings Lane was expected to do $100 million in 2011 sales, the home decor market could be a huge opportunity for Amazon.

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