Pokémon Go

Through crowdsourcing, Cerberus Interactive wants to take location-based gaming to the masses

Sami Khan began his work in the startup world by marketing mobile-based investment services like Acorns. Now the marketer who helped grow that business to a nearly $1 billion valuation is turning his

Pokémon GO battles will soon be less tappy, more Fruit Ninja-y

At the end of last year, Pokémon GO finally got a player-versus-player battling system. While it was a very much welcomed addition, it has always seemed a bit… monotonous. It just requires so&#

A chat with Niantic CEO John Hanke on the launch of Harry Potter: Wizards Unite

Just shy of three years ago, Pokémon GO took over the world. Players filled the sidewalks, and crowds of trainers flooded parks and landmarks. Anywhere you looked, people were throwing Pokéballs and

Harry Potter: Wizards Unite is now available in the US and UK, one day earlier than promised

Earlier this week, Niantic announced that Harry Potter: Wizards Unite — the company’s Potter-themed followup to Pokémon GO — would start rolling out to the world on June 21st. Looks like th

Pokémon GO and optimism as a business model

I played Pokémon GO this weekend, because I was babysitting my nephew, and I couldn’t help but be reminded what a cultural force it was when it launched three years ago. Hundreds massed near Sa

Pokémon GO will soon use sleep data to ‘reward good sleep habits’

Well, here’s a bit of surprise news this evening: At some point in the future, Pokémon GO is going to wrap the player’s sleep habits into the gameplay. It’ll come as part of a wider

Startups Weekly: Will the Seattle tech scene ever reach its full potential?

In this week's newsletter: WeWork files confidentially for IPO, Lyft loses scooter head and Magic Leap raises MORE money.

Nine lessons on how Niantic reached a $4B valuation

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an indepe

Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one a

The definitive Niantic reading guide

In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant

Pokémon GO and the April Fools’ joke that made billions

It’s the morning of March 31st, 2014, and the Google Maps team is about to release its April Fools’ Day gag to the world. It wasn’t the first time this team had goofed around with an

Pokémon GO will soon let you change teams for about $8

Early on in Pokémon GO, you’re asked to make a decision: Which team do you want to be on? Instinct (Yellow)? Valor (Red)? Mystic (Blue)? The question comes a bit out of the blue. Especially amo

Pokémon GO trainer battles are now live (for some players)

Last week we did a deep dive on how Pokémon GO’s new (and long overdue) player-versus-player battle system would work. The only thing we didn’t know at the time was when, exactly, it woul

Pokémon GO is finally getting player-versus-player battles; here’s how they’ll work

Two and a half years after launch, Pokémon GO is at last getting player-versus-player battling. If you’ve already had your fun with GO and moved on, that headline is probably all you need to kn

Niantic confirms that Pokémon GO is getting PvP battles ‘soon’

Two and a half years after the launch of Pokémon GO, it’s still missing one major staple of the main series games: player versus player battling. That’s about to change. In a series of te

Here’s the teaser trailer for Niantic’s Pokémon GO-style Harry Potter game

The good news: Niantic/WB Games/Portkey has released a trailer for “Wizards Unite,” the Harry Potter game built in the same spirit as Pokémon GO. The bad news: It… doesn’t sho

Niantic overhauls Ingress to make it more welcoming for new players

Before there was Pokémon GO, there was Ingress. It was Niantic’s first game — and while it never became the overwhelmingly popular phenomenon that GO did, it’s undeniably what allowed G

Pokémon GO update bringing ‘mon from the Sinnoh region is live

If you've been laying off the Pokémon Go for a while due to a lack of new monsters, prepare to be glued to your phone again. Niantic is now adding pokémon from the rugged Sinnoh region that first ap

Pokémon GO will get Gen IV Pokémon “soon”

It’s been about 10 months since the last big batch of Pokémon (Gen III, as it’s known) started rolling out in Pokémon GO. At this point, if you’re still playing GO, you’ve pr

We’re talking AR with Snap’s camera platform head at TC Sessions: AR/VR

For a lot of consumers, Pokémon GO wasn’t their first exposure to augmented reality — it was the dog-selfie lens inside Snapchat. In the past few years, consumer use hasn’t evolved
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