Pokémon Go

Niantic is updating Pokémon GO and other titles to support indoor gaming

Niantic, the development company behind popular AR mobile games Pokémon GO and Harry Potter: Wizards Unite, is adapting its titles to support at-home gaming in response to the COVID-19 pandemic. Typi

Los Angeles-based Ficto launches its Quibi competitor — with Niantic as a content partner

Consumers now have their first chance to sample the wares of a short-form streaming service — and it’s not Quibi. Ficto, a streaming service (without a paywall) offering interactive dramas

Building long-tail success after a breakout game

For many gamers, Pokémon GO was an exciting fad that ate up their summer and was just another chapter in a franchise. A lot of these people would already treat the game like some sort of nostalgic mi

Niantic will open Pokémon GO Pokéstop submissions to players worldwide next week

Pokémon GO and games like it can’t exist without waypoints — the in-game locations that correlate to real-world points of interest, acting as the Pokéstops, gyms, etc. The more waypoints the

Niantic will soon let small businesses pay to have a Pokémon GO Pokéstop

Sponsored locations aren’t new to Niantic games. Companies like Sprint, McDonald’s and AT&T have had sponsored locations in games like Pokémon GO and Harry Potter: Wizards Unite for a

Through crowdsourcing, Cerberus Interactive wants to take location-based gaming to the masses

Sami Khan began his work in the startup world by marketing mobile-based investment services like Acorns. Now the marketer who helped grow that business to a nearly $1 billion valuation is turning his

Pokémon GO battles will soon be less tappy, more Fruit Ninja-y

At the end of last year, Pokémon GO finally got a player-versus-player battling system. While it was a very much welcomed addition, it has always seemed a bit… monotonous. It just requires so&#

A chat with Niantic CEO John Hanke on the launch of Harry Potter: Wizards Unite

Just shy of three years ago, Pokémon GO took over the world. Players filled the sidewalks, and crowds of trainers flooded parks and landmarks. Anywhere you looked, people were throwing Pokéballs and

Harry Potter: Wizards Unite is now available in the US and UK, one day earlier than promised

Earlier this week, Niantic announced that Harry Potter: Wizards Unite — the company’s Potter-themed followup to Pokémon GO — would start rolling out to the world on June 21st. Looks like th

Pokémon GO and optimism as a business model

I played Pokémon GO this weekend, because I was babysitting my nephew, and I couldn’t help but be reminded what a cultural force it was when it launched three years ago. Hundreds massed near Sa

Pokémon GO will soon use sleep data to ‘reward good sleep habits’

Well, here’s a bit of surprise news this evening: At some point in the future, Pokémon GO is going to wrap the player’s sleep habits into the gameplay. It’ll come as part of a wider

Startups Weekly: Will the Seattle tech scene ever reach its full potential?

In this week's newsletter: WeWork files confidentially for IPO, Lyft loses scooter head and Magic Leap raises MORE money.

Nine lessons on how Niantic reached a $4B valuation

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an indepe

Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one a

The definitive Niantic reading guide

In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant

Pokémon GO and the April Fools’ joke that made billions

It’s the morning of March 31st, 2014, and the Google Maps team is about to release its April Fools’ Day gag to the world. It wasn’t the first time this team had goofed around with an

Pokémon GO will soon let you change teams for about $8

Early on in Pokémon GO, you’re asked to make a decision: Which team do you want to be on? Instinct (Yellow)? Valor (Red)? Mystic (Blue)? The question comes a bit out of the blue. Especially amo

Pokémon GO trainer battles are now live (for some players)

Last week we did a deep dive on how Pokémon GO’s new (and long overdue) player-versus-player battle system would work. The only thing we didn’t know at the time was when, exactly, it woul

Pokémon GO is finally getting player-versus-player battles; here’s how they’ll work

Two and a half years after launch, Pokémon GO is at last getting player-versus-player battling. If you’ve already had your fun with GO and moved on, that headline is probably all you need to kn

Niantic confirms that Pokémon GO is getting PvP battles ‘soon’

Two and a half years after the launch of Pokémon GO, it’s still missing one major staple of the main series games: player versus player battling. That’s about to change. In a series of te
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