Pokémon Go

Mobile users are now spending 4-5 hours per day in apps

Although the mobile app boom driven by pandemic lockdowns has long since passed, consumers’ mobile usage is still growing. According to new data released today by app intelligence firm data.ai (

Wake up, new Pokémon just dropped

Today’s “Pokémon Presents” livestream wasn’t as chock-full of news as previous announcements about the upcoming Nintendo Switch games “Pokémon Scarlet & Violet.&#82

Pokémon Go’s new ‘daily adventure incense’ will make you take a 15-minute walk

The parent company to Pokémon Go, Niantic has been very clear over the years that it wants us to take a “stupid walk for our stupid mental health,” as the meme goes. This week, Pokémon

Niantic’s Campfire social AR app rolls out for Pokémon Go players

With Pokémon Go, Niantic became the poster child for the power of mobile AR apps. Since then, the company has struggled to recapture that glory, including a round of layoffs and cancellations.

The company behind Pokémon GO, Niantic lays off 8% of staff and cancels 4 projects

Pokémon GO developer Niantic is running into trouble as it builds “the real-world metaverse.” Like so many other tech companies facing turbulent economic times, the company decided to let

Consumers swap period tracking apps in search of increased privacy following Roe v. Wade ruling

Consumers are ditching their current period tracking apps in favor of what they perceive to be safer options in the wake of the Supreme Court’s Roe v. Wade decision that allows individual U.S. s

Niantic transcends Discord to build Campfire, an AR social network, and unveils Lightship VPS

Since the launch of Pokémon Go in 2016, players have been coordinating meetups, in-game raids and battles on platforms like Reddit and Discord. This summer, parent company Niantic is unveiling Campfi

Pokémon GO trainers who use Amazon Prime can snag some bonus items

Let’s say we have a Venn diagram with two circles: Pokémon GO players and Amazon Prime members. If you fall in the middle, congrats! Here’s 30 pokéballs. Niantic’s flagship Pokémo

Niantic’s new game Peridot gives you VERY CUTE virtual pets

Remember caring for your “Nintendogs” on your Nintendo DS? Or maybe you used to bring your Tamogatchi to third grade to make sure you could flush its pixelated poop? Pokémon Go creator Ni

Niantic makes another acquisition, absorbing AR studio NZXR

Just a month after its last acquisition of the WebAR development platform 8th Wall, Niantic announced its purchase of New Zealand-based augmented reality studio NZXR today. These strategic acquisition

Pokémon GO creator Niantic is acquiring WebAR development platform 8th Wall

Niantic, the augmented reality platform behind Pokémon GO, is acquiring WebAR development platform 8th Wall, the company announced on Thursday. The financial terms of the deal were not disclosed. Nia

Niantic’s new Pokémon GO feature incentivizes users to ‘AR scan’ nearby landmarks

Niantic announced a Pokémon GO feature today that will incentivize users to conduct more AR scans of landmarks in their neighborhood. This user-generated data will help Niantic build its “real-

Niantic raises $300M at a $9B valuation to build the ‘real-world metaverse’

Niantic, the augmented reality platform that’s developing games like Pokémon GO, raised $300 million from Coatue, valuing the company at $9 billion. The San Fransisco-based startup, which initi

Ed Sheeran’s favorite Pokémon is Squirtle

Two days ago, Ed Sheeran posted a cryptic Twitter message, hinting at a soon-to-be announced collaboration with Pokémon GO. I’ll be honest: I’m not the biggest Ed Sheeran fan, but the has

Niantic reveals its vision for a ‘real-world metaverse,’ releases Lightship AR Developer Kit

AR technology company Niantic, best known for Pokémon GO, announced today that it will launch Lightship, an AR Developer Kit (ARDK) that will make building augmented reality experiences more accessib

Harry Potter: Wizards Unite, Niantic’s follow-up to Pokémon GO, is shutting down

Niantic’s augmented reality game about the boy who lived is about to die. The company that brought us Pokémon GO debuted Harry Potter: Wizards Unite two years ago, following a similar formula t

Pikmin Bloom, an AR mobile game, is Niantic’s next collaboration with Nintendo

Niantic announced yesterday that its next augmented reality mobile game will be Pikmin Bloom, a collaboration with Nintendo. The free game was first released for iOS and Android in Singapore and Austr

After community backlash, Pokémon GO reinstates a COVID safety and accessibility feature

Pokémon GO announced yesterday that it will permanently keep an in-game feature that made the game easier to play while social distancing. Introduced at the onset of the COVID-19 pandemic, the featur

Niantic acquires 3D scanning app Scaniverse

Niantic continues to push forward in its quest to build a 3D map of the world. This morning the company announced that it has acquired Scaniverse, an iPhone/iPad app for scanning objects and environme

Pokémon GO influencers threaten a boycott after Niantic removes COVID safety measures

The creators of Pokémon GO, Niantic, developed one of the first mainstream augmented reality games, boasting 166 million users and over a billion dollars in revenue last year. Taking inspiration from
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