• Offerpal Gets Its Third CEO In A Year, Garrick Named Executive Chairman

    Offerpal Media has just announced that Mihir Shah has been named president and CEO, while chairman and former CEO George Garrick has been named executive chairman. This is Offerpal’s third CEO in a year; Anu Shukla left the company last November following the Scamville drama and was replaced with former Mochi Media CEO George Garrick. Shah was the company’s chief revenue officer… Read More

  • Offerpal Moves On, Gives Game Developers New Ways To Distribute Notifications

    Last week, Offerpal Media announced that, as a direct result of Facebook transitioning games and applications from their proprietary currencies to the newly-launched Facebook Credits and partnering with rival Trialpay, the company saw itself forced to lay off people who worked on its Facebook monetization initiatives. Today, the company is launching a new product that should make it clear it… Read More

  • As OfferPal Stutters, MATOMY Innovates Offer Wall Engagement

    If you’re reading into the OfferPal layoffs story that the ‘offer wall’ model itself is what is stuttering, think again. With $1M in funding under its belt, Israeli MATOMY is announcing today the ‘Engage Bar‘, an offer wall based JavaScript widget that I expect many publishers will clamor for. If you’re an offer wall hater though, start sharpening your… Read More

  • Casualties Of War: OfferPal Downsizes As Facebook Chooses Competitor

    Facebook is steadily converting partners like Zynga away from their home grown payment product to Facebook Credits. And to date there’s just one alternative for users who want to complete offers like getting a Netflix subscribtion in exchange for Farmville credits, or whatever – Trialpay. Offerpal, one of the largest offer providers, is responding to that decision. With layoffs. In… Read More

  • Boomerang's Offerwall Launches User Reviewed Virtual Currency Offers

    Boomerang's Offerwall Launches User Reviewed Virtual Currency Offers

    As gaming on social network grows by leaps and bounds, there’s been a proliferation of startups that are helping game developers monetize by offering virtual currency deals in conjunction with advertisers. Offerpal, gWallet, Cherry Deals and others all partner with both developers and advertisers to offer virtual currency deals within games. Today, Boomerang Networks is entering the… Read More

  • Zynga Takes Steps To Remove Scams From Games

    Well that didn’t take long. We outlined the not-so-ethical ways that the big social gaming startups are generating revenue through lead gen scams and subscriptions through a series of posts over the last week. Starting with Social Games: How The Big Three Make Millions and Scamville: The Social Gaming Ecosystem Of Hell. We also threw in some comments by other companies and a former… Read More

  • Scamville: Zynga Says 1/3 Of Revenue Comes From Lead Gen And Other Offers

    A big part of the debate about the lead gen scams plaguing Facebook and MySpace via social games is over how much money is being made on these “offers.” Zynga, by far the most successful at building and monetizing these games, is now telling us exactly how much – 1/3 of total revenues, according to Andrew Trader, a co-founder of Zynga: Andrew Trader, co-founder of Zynga, said… Read More

  • Scamville: The Social Gaming Ecosystem Of Hell

    Last weekend I wrote about how the big social gaming companies are making hundreds of millions of dollars in revenue on Facebook and MySpace through games like Farmville and Mobsters. Major media can’t stop applauding the companies long enough to understand what’s really going on with these games. The real story isn’t the business success of these startups. It’s the… Read More

  • OfferPal Sues Former Customer Kickflip For Starting Competitive Service

    Offerpal Media, an advertising platform concentrated on helping developers monetize social networks by offering virtual currency in exchange for participating in ‘offers’ like online surveys, has filed suit against Kickflip, the company behind the Gambit payment engine. As first reported in GigaOm, the suit alleges that Kickflip temporarily used Offerpal’s services for… Read More