This week: how to set up lead magnets that attract prospective customers who are ready to purchase.
Are you curious about marketing with zero-party data? Join a Twitter Space with with Ben Parr, president and co-founder of Octane AI, tomorrow at 3 p.m. PST/6 p.m. EST.
On Wednesday, November 17 at 3 p.m. PST/6 p.m. EST, I’ll interview Ben Parr on Twitter Spaces about how zero-party marketing best practices. To get a reminder, please follow @techcrunch on Twitter.
Bots are hot. Ever since Facebook introduced chatbots at F8 last spring, they’ve been integrated into brand pages for customer service, e-commerce and fun. But how do you make a bot? Many businesses