mobile marketing

App marketing platform AppLovin launches mobile application publishing studio, Lion Studios

Selling much more than breadsticks and calamari, app marketing platform AppLovin has launched a new application publishing studio to allow developers (of primarily mobile games) to concentrate on buil

Mavin says it can improve app engagement by making marketers more timely

As mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin Motion co-founder and CEO Shailesh Nalawadi said it's time for new strategies.

Attack of the apps

Mobile surveillance by ad-sponsored smartphone apps is intrusive and creepy -- and it can easily compromise your enterprise’s data.

Leanplum raises $29M Series C round for its mobile marketing platform

Leanplum started out as a mobile A/B testing platform but has since built on this foundation to become a fully-fledged mobile marketing platform. The company has now raised a $29 million Series C roun

Mapping Israel’s marketing technology industry

Marketing technology is in the midst of a worldwide boom. Given the expansion of the internet, social media and various other forms of digital technology, there are a growing number of ways to market

The battle for the post-digital world

Marketing in a post-digital world was a major theme of the 2016 Forrester Research Marketing Forum. At the event, analyst Carl Doty defined the post-digital world as one in which digital is embedded i

The Ultimate Ad

If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling that captures and captivates the target a

Marketing In The Fast Lane With Self-Driving Cars

From George Orwell predicting the overwhelming reach of television in 1984 to the video phone calls in Back to the Future, it seems that technology often imitates pop culture. Nowhere could that be tr

Mobile Messaging For Marketers 101

If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using m

Why Starbucks’ Order And Pay Is More Than Milk Froth

There was a time when mobile content was king. Consumers sought ringtones and java games, despite their appalling user experience. Then came smartphones and apps, and, in terms of content, everything

MoEngage Raises $4.25M Series A To Grow In The U.S.

MoEngage, which provides user analytics and automated mobile marketing for some of India’s biggest mobile apps, is setting its sights on the rest of the world. The company announced today that it ha

Cheetah Mobile Will Launch Its Online Advertising Platform In India

Best known as an Android utility app maker, Cheetah Mobile is now focused on global growth for its mobile advertising business. The Beijing-based company announced today that it will launch its advert

Mobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And Accel

<a target="_blank" href="http://wizrocket.com/">WizRocket</a>, which helps companies increase user engagement by fine-tuning mobile, web, and e-mail notifications, has raised $8 million in new funding

Gallop Labs Raises $2M To Help Mobile Publishers Find And Monetize Valuable Users

Mobile marketing startup <a target="_blank" href="https://www.galloplabs.com/#/">Gallop Labs</a> is announcing that it has raised $2 million in seed funding. The round was led by Golden Venture Par

Singular, Founded By Ex-Onavo Execs, Raises $5M For Its Cross-Platform Mobile Marketing Dashboard

The rapid growth in the world of apps — Google Play and Apple‘s App Store have over one million apps each — has given rise to a vast number of ways that developers are trying to ge

Mobile Marketing Startup Kahuna Raises $11M From Sequoia

<a target="_blank" href="http://www.usekahuna.com">Kahuna</a>, a startup that helps marketers test and automate their push notifications, is announcing that it has raised $11 million in Series A fundi

Newly Launched Marketing Platform Carnival Wants Brands To Stop Treating Mobile Like A Billboard

Just before the holidays, a new mobile marketing platform targeting brands and agencies, Carnival, quietly made its public debut. Based in New York and New Zealand, the company is aspiring to chart a

Kahuna Raises $2M To Help Mobile Marketers Get Smarter About Engaging Their Users

If you're a mobile publisher, getting lots of people to install your app is nice, but if you can't convince any of them to actually use your app, much less spend money, well, that's a problem — one

T3 Reveals Scout, A Mobile “Context Engine” That Knows Where You Are & What You’re Doing, To Personalize Apps & Sites

Digital marketing and advertising firm <a target="_blank" href="http://www.t-3.com/">T3</a> (The Think Tank) is today launching a new platform for mobile application and website developers called <a t

Mobile Payment Startup Payvia Buys Mogreet To Add Messaging-Based Marketing To Its Payment Platform

Some more consolidation afoot in the worlds of mobile marketing and mobile payments: <a target="_blank" href="http://www.usepayvia.com">Payvia</a>, one of the many startups working in the area of carr
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