Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25 million equit
Pixalate provides fraud protection, privacy and compliance analytics for connected television and mobile advertising.
MOLOCO, an adtech startup that uses machine learning to build mobile campaigns, announced today it has raised $150 million in new Series C funding led by Tiger Global Management, taking its valuation
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a
Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company which will now combin
Interactive voice advertising startup Instreamatic, which can insert interactive voice ads into an audio stream, has raised $6.1 million in a Series A funding led by Progress Ventures, joined by Accom
Mobile advertising company Tapjoy has settled with the U.S. Federal Trade Commission over allegations that it was misleading consumers about the in-app rewards they could earn in mobile games. Accordi
A new startup called Tradeswell said it’s using artificial intelligence to help direct-to-consumer and e-commerce brands build healthier businesses. The company is led by Paul Palmieri, who prev
Key data points from its S-1 filing help explain Unity's ability to stay ahead of the curve.
App Samurai, a platform to market mobile apps, has closed an investment of $2.4 million in Series A funding, led by 212 Ventures and co-invested by Collective Spark, 500 Startups and Degerhan Usluel.
Jeffrey Katzenberg’s mobile-only streaming service Quibi hasn’t even launched, but it’s already sold out of its $150 million first-year advertising inventory, the company announced t
Let us connect some dots. Five years ago, Facebook acquired VR pioneers Oculus for $2 billion. This week, it snapped up neural-interface pioneers CTRL-Labs for somewhere north of $500 million, and ann
What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on t
Databerries is announcing that it has raised $16 million in Series A funding — money that will help the Paris-headquartered company launch in the United States. The startup describes its approach a
Mobile surveillance by ad-sponsored smartphone apps is intrusive and creepy -- and it can easily compromise your enterprise’s data.
Zeotap, a startup that helps telecom companies sell their data to advertisers, announced today that it has raised €12 million in Series B funding (that’s just under $13 million). Co-founder a
Opera Mediaworks will have a new name in the new year — AdColony. Mediaworks started as the ad-focused subsidiary of mobile browser company Opera, but it split off when a Chinese consortium acquired
Digital advertising spend increased to $32.7 billion during the first six months of 2016, according to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (a trade g
Mobile ad startup AppLovin announced today it has agreed to sell a majority stake of the company to Chinese private equity firm Orient Hontai Capital for $1.4 billion. We first reported that AppLovin
Mobile ad startup AppLovin is in talks with a Chinese buyer for an acquisition of around $1.5 billion, according to multiple sources with knowledge of the company. We have not confirmed the identity o