mobile advertising

Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M

Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25 million equit

Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

Pixalate provides fraud protection, privacy and compliance analytics for connected television and mobile advertising.

MOLOCO raises $150M Series C led by Tiger Global at a $1.5B valuation

MOLOCO, an adtech startup that uses machine learning to build mobile campaigns, announced today it has raised $150 million in new Series C funding led by Tiger Global Management, taking its valuation

This Week in Apps: Android ad prices jump, TikTok resumes, Google Play’s antitrust lawsuit

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a

Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics

Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company which will now combin

Instreamatic, which inserts interactive voice ads into audio streams, raises $6.1M Series A round

Interactive voice advertising startup Instreamatic, which can insert interactive voice ads into an audio stream, has raised $6.1 million in a Series A funding led by Progress Ventures, joined by Accom

FTC settles with mobile ad company Tapjoy over deceptive practices

Mobile advertising company Tapjoy has settled with the U.S. Federal Trade Commission over allegations that it was misleading consumers about the in-app rewards they could earn in mobile games. Accordi

Millennial Media’s Paul Palmieri launches Tradeswell, a startup promising to fix e-commerce margins

A new startup called Tradeswell said it’s using artificial intelligence to help direct-to-consumer and e-commerce brands build healthier businesses. The company is led by Paul Palmieri, who prev

Bear and bull cases for Unity’s IPO

Key data points from its S-1 filing help explain Unity's ability to stay ahead of the curve.

App Samurai closes a $2.4M Series A funding round led by 212 Ventures

App Samurai, a platform to market mobile apps, has closed an investment of $2.4 million in Series A funding, led by 212 Ventures and co-invested by Collective Spark, 500 Startups and Degerhan Usluel.

Streaming service Quibi sells out of its $150M in first-year ad inventory

Jeffrey Katzenberg’s mobile-only streaming service Quibi hasn’t even launched, but it’s already sold out of its $150 million first-year advertising inventory, the company announced t

Facebook’s plan for our post-web future

Let us connect some dots. Five years ago, Facebook acquired VR pioneers Oculus for $2 billion. This week, it snapped up neural-interface pioneers CTRL-Labs for somewhere north of $500 million, and ann

This early GDPR adtech strike puts the spotlight on consent

What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on t

Mobile advertising startup Databerries raises $16M

Databerries is announcing that it has raised $16 million in Series A funding — money that will help the Paris-headquartered company launch in the United States. The startup describes its approach a

Attack of the apps

Mobile surveillance by ad-sponsored smartphone apps is intrusive and creepy -- and it can easily compromise your enterprise’s data.

Mobile data startup Zeotap raises €12M

Zeotap, a startup that helps telecom companies sell their data to advertisers, announced today that it has raised €12 million in Series B funding (that’s just under $13 million). Co-founder a

Opera Mediaworks will change its name to AdColony

Opera Mediaworks will have a new name in the new year — AdColony. Mediaworks started as the ad-focused subsidiary of mobile browser company Opera, but it split off when a Chinese consortium acquired

Digital ad revenue up 19 percent in first half of 2016, according to IAB report

Digital advertising spend increased to $32.7 billion during the first six months of 2016, according to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (a trade g

AppLovin is selling a majority stake to Orient Hontai Capital for $1.4B

Mobile ad startup AppLovin announced today it has agreed to sell a majority stake of the company to Chinese private equity firm Orient Hontai Capital for $1.4 billion. We first reported that AppLovin

Mobile ad startup AppLovin in talks for $1.5 billion acquisition

Mobile ad startup AppLovin is in talks with a Chinese buyer for an acquisition of around $1.5 billion, according to multiple sources with knowledge of the company. We have not confirmed the identity o
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