mobile advertising

This early GDPR adtech strike puts the spotlight on consent

What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on t

Mobile advertising startup Databerries raises $16M

Databerries is announcing that it has raised $16 million in Series A funding — money that will help the Paris-headquartered company launch in the United States. The startup describes its approach a

Attack of the apps

Mobile surveillance by ad-sponsored smartphone apps is intrusive and creepy -- and it can easily compromise your enterprise’s data.

Mobile data startup Zeotap raises €12M

Zeotap, a startup that helps telecom companies sell their data to advertisers, announced today that it has raised €12 million in Series B funding (that’s just under $13 million). Co-founder a

Opera Mediaworks will change its name to AdColony

Opera Mediaworks will have a new name in the new year — AdColony . Mediaworks started as the ad-focused subsidiary of mobile browser company Opera, but it split off when a Chinese consortium acquire

Digital ad revenue up 19 percent in first half of 2016, according to IAB report

Digital advertising spend increased to $32.7 billion during the first six months of 2016, according to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (a trade g

AppLovin is selling a majority stake to Orient Hontai Capital for $1.4B

Mobile ad startup AppLovin announced today it has agreed to sell a majority stake of the company to Chinese private equity firm Orient Hontai Capital for $1.4 billion. We first reported that AppLovin

Mobile ad startup AppLovin in talks for $1.5 billion acquisition

Mobile ad startup AppLovin is in talks with a Chinese buyer for an acquisition of around $1.5 billion, according to multiple sources with knowledge of the company. We have not confirmed the identity o

Demystifying the booming mobile advertising market

We’re on the verge of another digital revolution. I’ve seen it before, when I was at DoubleClick in 1997, and I’m seeing it now as mobile begins to take over the hearts and minds of marketers, a

Apple lays the groundwork to kill online advertising

Their products help us learn, communicate and navigate the world. The companies behind these innovations are battling for the future of computing. Each one is defending their core businesses while pla

Pokémon Go will soon get ads in the form of sponsored locations

After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an interview with the Financial Times, Niantic CEO

Liftoff delivers personalized ads that are designed to drive actions, not installs

Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It&#821

Mobile ad tech firm Smaato acquired by China-based group for $148M

Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated Mar

Facebook set to foster popularity of branded content

Branded content was already becoming more attractive to many marketers and publishers trying to navigate the shoals of the online media ecosystem. Now, thanks to Facebook, it’s set to really take of

New MoPub report aims to help publishers navigate the ad network landscape

Mobile publishers need to work with at least a few different ad networks — that’s kind of the whole point of ad exchanges like Twitter-owned MoPub . Today the company is releasing a report tha

UberMedia connects cross-channel ad impressions to actual store visits

Mobile ad company UberMedia is expanding its measurement and attribution business in a big way. You may remember UberMedia as the company that owns social apps like Echofon and UberSocial. While that&

NYC presents more opportunities than challenges for foreign ad firms

With digital ad spending expected to surpass the spend on television advertising next year, the Big Apple overflows with adtech startups. Many of these startups are coming to New York from abroad. Des

The future of digital lead generation

Lead generation has come a long way. The way in which leads were developed during Roman times was through word of mouth. As technology advances, the way in which leads are acquired also changes. Befor

The downfall of the walled garden: Here’s why iAd failed

Apple is the world’s most valuable company -- no other company even comes close. That shouldn’t be surprising, as the Silicon Valley-based company has created an unparalleled hardware culture that

Mobile ad-tech startup NativeX acquired by Chinese advertising company Mobvista

NativeX, a startup that makes advertising for mobile games and apps, is being acquired by Chinese mobile ad platform Mobvista. In a statement today, the companies said that all-cash deal is valued at
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