mobile advertising

Shine Signs First European Carriers To Its Network-Level Ad Blocking Tech

The ad-blocking wars are stepping up a gear today as mobile network-level ad blocker startup Shine has announced it's signed its first European carriers to roll out its tech.

Telenor Jumps Into Ad Tech, Acquires Tapad For $360M

Verizon isn’t the only carrier that wants to ramp up in ad tech to complement (and offset) its legacy business. Today, Norway-based Telenor announced that it has acquired Tapad, a New York-based

U.K. Carrier EE Looking At Giving Users Control Over Mobile Ads

The momentum against increasingly intrusive ad tech is continuing to gain strength, with major U.K. carrier EE stepping into the debate with an announcement that it's launching a strategic review on w

IronSource Merges With Supersonic In Mobile Ad Consolidation Play

On the heels of AOL snapping up Millennial Media last week comes another mobile advertising consolidation play. IronSource, a specialist in mobile app distribution and promotion services, has merged

Cheetah Mobile Will Launch Its Online Advertising Platform In India

Best known as an Android utility app maker, Cheetah Mobile is now focused on global growth for its mobile advertising business. The Beijing-based company announced today that it will launch its advert

Farewell To Flash: What It Means For Digital Video Publishers

It's been more than five years since Steve Jobs wrote his infamous “Thoughts on Flash” letter citing the high level of energy consumption, lack of performance on mobile and poor security as the re

Twitter Monthly Active Users Crawl To 316M, Dorsey: “We Are Not Satisfied”

Twitter reported that its monthly active user count has reached 316 million, up a paltry 15 percent compared to the year-ago quarter, and up from 308 million in the preceding quarter. The company indi

Yozio Raises $7M Series A To Help Apps Gain Users Through Organic Channels

Yozio, which helps developers acquire more mobile users without spending tons of money on app-install ads, will expand its growth platform after landing a $7 million Series A. The round was led by Fou

Why You Should Advertise Your App On Television

From ad networks and exchanges to demand-side platforms and other app publishers, app marketers have left no stone unturned when it comes to finding new mobile channels on which to advertise their app

Google Confirms Acquisition Of Agawi, A Specialist In Streaming Native Mobile Apps

Native apps have overtaken the web as the main place where smartphone users go for entertainment, information and more. So it should come as no surprise that one of the companies that profits the mos

Apple Finally Takes iAd To Latin America, In A Deal With ‘Market Maker’ IMS

iAd, Apple’s advertising platform for apps on iOS devices like the iPhone and iPad, has been gradually building up its international business since first going live in the U.S. in 2010, and to

Months After Taking On A New Name And Biz Model, The Mobile Majority Reports A $50M Revenue Run Rate

Six months ago, mobile advertising startup PaeDae <a target="_blank" href="http://venturebeat.com/2014/06/10/paedae-is-now-mobile-majority-and-it-just-raised-8-million/">changed its name </a>to <a tar

Gallop Labs Raises $2M To Help Mobile Publishers Find And Monetize Valuable Users

Mobile marketing startup <a target="_blank" href="https://www.galloplabs.com/#/">Gallop Labs</a> is announcing that it has raised $2 million in seed funding. The round was led by Golden Venture Par

Opera Buys AdVine To Expand Its Mobile Ad Network In Africa

Opera — the Norway-based company that develops data-compressed web browsers, app storefronts, and other cloud-based services for mobile and other platforms — has made another acquisition

Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts

Tumblr this morning is rolling a new mobile-only ad unit called "Tumblr Sponsored Apps" which will allow app publishers to target the social blogging service's largely Millennial and heavily mobile au

Mobile-Focused Ad Platform PocketMath Raises $10 Million From Rakuten Ventures

PocketMath, a US-Singapore startup specializing in mobile advertising, has landed a $10 million Series A funding round from Rakuten Ventures, the VC arm of Japanese e-commerce giant Rakuten.

Mobile Ad Startup AppLovin Acquires German Ad Network Moboqo

<a target="_blank" href="https://www.applovin.com">AppLovin</a> is setting up its European expansion by acquiring German-based mobile ad network <a target="_blank" href="http://www.moboqo.com">Moboqo<

Location Is Everything, As Mobile Ad Startup xAd Raises $50M Led By IVP

xAd, a mobile ad startup that specialises in serving media specific to a user’s location, is today announcing $50 million in funding — significant not only for the size of the round, but

Facebook Turns On “Bandwidth Targeting” To Match Mobile Ads To Your Network Quality

Facebook today counts more users, and faster growth, outside of its home market of the U.S. than inside it, but the U.S. still accounts for nearly half of all the social network’s ad revenues. T

Mobile Intelligence Startup Quettra Comes Out Of Stealth, Raises $2.9M Seed Round

Quettra, a mobile advertising startup founded by the former head of search and discovery for Google’s Play Store Ankit Jain, today announced that it has raised a $2.9 million seed round. Invest
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