Hulu
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Nielsen’s TV ratings now include Hulu and YouTube TV
Nielsen is taking a big step in measuring streaming TV today with the addition of Hulu and YouTube TV to its ratings. Nielsen’s President of Product Leadership Megan Clarken said that the company’s ratings (the best-known measurement of TV viewership) have included some streaming data before, but it was usually when “traditional networks … distributed their content… Read More
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Hulu hires Google marketing veteran Kelly Campbell as CMO
Hulu announced this morning the appointment of Kelly Campbell, the current head of Global Growth Marketing for Google Cloud, as its new chief marketing officer. The strategic hire for the streaming service will see Campbell tasked with driving Hulu’s overall marketing strategy across both its subscription video on-demand business and its new Live TV service, the company says. Read More
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Hulu’s Live TV service arrives on Amazon Fire TV
Hulu’s Live TV service, the expanded version of Hulu launched in May which provides access to live television in addition to Hulu’s existing on-demand library, is now available on Amazon Fire TV and Fire TV Stick. This is the first major platform expansion since the service’s debut, as it was initially available on iOS, Android, Chromecast, Apple TV and Xbox One. Amazon Fire… Read More
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HBO and Netflix lead this year’s Emmy nominations
Streaming services once again top the list of this year’s Emmy nominations – another indicator of the shift in how today’s consumers are watching TV. HBO, which has been available over-the-top since 2015 via HBO NOW, leads all networks with a total of 110 nominations, and Netflix is close behind, with a total of 91 nominations. HBO’s lead is even more remarkable this… Read More
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HBO and Cinemax come to Hulu, but you’ll need the new app to watch
Hulu this morning announced it’s finally adding HBO as an optional add-on for subscribers, as well as HBO-owned Cinemax. The premium networks will be offered to those who subscribe to Hulu’s on-demand service plus those who pay for Hulu’s new live TV service, including both the ad-supported and commercial-free versions. As on most other streaming services, including HBO NOW… Read More
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U.S. cord cutters watch more Netflix than Amazon Video, Hulu and YouTube combined
Netflix is continuing to dominate streaming services in the U.S., not only in terms of penetration in cord cutters’ homes, as reported in April, but also in time spent watching. According to data from comScore, cord cutters are watching more Netflix each month than YouTube, Hulu and Amazon Video combined. But Hulu users are more engaged with the service on a daily basis, the study… Read More
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comScore: cord cutters tend to have lower incomes than pay TV subscribers, watch less television
A new comScore study out today has taken a deeper look at the behavior of cord cutters here in the U.S., in order better understand how this growing demographic differs from pay TV subscribers, as well as what factors may have influenced their decision to leave cable TV behind. According to the report, cord cutters tend to be lower- to middle-income, and – despite spending more time… Read More
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“The Handmaid’s Tale” is critical to the success of Hulu’s Live TV service
People tend to think in terms of what they want but don’t have, as opposed to what they have and don’t need. This is poignantly clear in the world of video streaming services. Outright cutting the cord hasn’t trended as quickly as pundits predicted; instead, Netflix, Hulu, HBONow, Amazon Prime and the rest seem to be something that many buyers view as supplementary. But… Read More
Latest Crunch Report
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Crunch Report | Facebook Hires 3,000 People After Getting Disturbed
Facebook hires 3,000 people to combat the disturbing videos and live videos that have been popping up on the site, Hulu launches its live TV service, yesterday was not too good of a day for tech stocks and GM launches GM Maven to help on-demand drivers rent cars for $229 a week. All this on Crunch Report. Read More
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Hands-on with Hulu’s new Live TV service
Hulu officially announced the launch of its live TV streaming service this morning at its Upfront presentation in New York. The service has a robust channel lineup, cloud DVR and combines Hulu’s existing on-demand library, including its Originals, with streaming TV and on-demand content from its broadcast partners. However, a key part is the revamped, redesigned Hulu experience. Read More
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Hulu’s new Live TV app hits the app stores
The new app for Hulu’s just-announced live TV service has now hit the app stores. Instead of offering the ability to upgrade to the live TV offering within Hulu’s existing app, the company has instead rolled out a new app, called “Hulu with Live TV.” The app features Hulu’s revamped user interface which is arriving alongside the launch of the live TV service… Read More
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Hulu adds Scripps Networks channels to its on-demand and live TV services
Hulu is announcing this morning at its Upfront presentation in New York a new affiliate agreement with lifestyle media company Scripps Networks Interactive, that will bring a host of its top channels to both Hulu’s existing on-demand service as well as its now-launched live TV service. The channels being added include HGTV, Travel Channel and Food Network – helping to round… Read More
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Hulu officially launches its live TV service at $39.99 per month
Hulu is officially launching the beta version of its live TV product today, offering access to more than 50 channels for $39.99 per month. Those channels will include ABC, CBS, FOX, NBC and local affiliates, along with ESPN, CNN, Cartoon Network/Adult Swim, FX, USA Network and many more. Hulu also announced that it’s signed a deal with Scripps Networks Interactive to bring their… Read More
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Hulu scores deal with NBCU for its live TV service, will now carry all four major broadcast networks
Just ahead of the launch of Hulu’s forthcoming live TV service, the company today announced a new deal with NBCUniversal that will bring NBC and Telemundo-owned television stations to the new service. The agreement greatly expands Hulu’s live TV lineup with the addition of top networks, including NBC, Telemundo, USA, Syfy, Bravo, E!, MSNBC, CNBC, NBCSN, Sprout and others. Read More
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The dark future of ‘The Handmaid’s Tale’ feels terrifyingly real
For the past few years, Hollywood has been enamored with dystopias pulled from young-adult fiction — stories like The Hunger Games and Divergent, where the evil government provides a structure for our heroes to rebel against, a set of villains for them to defeat. The Handmaid’s Tale is something else entirely. Read More
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Hulu’s live TV service to launch by mid-May, sources say
Hulu has publicly said that its new live TV streaming service will launch sometime this spring, but the company is now telling staff internally that the launch date being targeted is the first week of May, sources tell TechCrunch. The launch will additionally coincide with the arrival of Hulu’s new user experience, shown off earlier this year at CES. However, we understand that… Read More
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Hulu to open a dedicated customer service center in San Antonio with 500+ employees
One of the key selling points for Hulu’s forthcoming live TV service – which we’ve now heard will be $39.99 per month to start – is its promise of better, more accessible customer service compared to what’s offered today by traditional cable TV providers. This morning, Hulu announced a development related to those efforts, with news that it’s opening a… Read More
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Hulu’s Live TV service to cost $39.99 per month, sources say
The pricing for Hulu’s live TV service, a competitor with cable television – as well as a host of other streaming TV services like Sling TV, PlayStation Vue, DirecTV NOW, and YouTube TV – will likely be $39.99 per month, with ads and access to Hulu’s on-demand library, according to sources with knowledge of Hulu’s plans. That’s in line with Hulu CEO… Read More
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Netflix reaches 75% of US streaming service viewers, but YouTube is catching up
According to new data from comScore, more than half of Wi-Fi households in the U.S. are now using at least one over-the-top streaming service, with Netflix being the primary choice. While still the leader in the streaming space, its service is facing increased competition from others, including YouTube, Amazon and Hulu. Read More
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