head-up display

Envisics closes $100M to advance AR heads-up display tech in cars

Envisics, a U.K.-based holographics company building in-car technology that projects navigation, safety alerts and other data onto the inside of a windscreen, has closed a $100 million Series C round.

BMW reimagines the head-up display

At CES today, BMW unveiled its new i Vision Dee concept car, an E Ink-clad four-door sedan that can shift colors on demand. Why “Dee?” you surely ask. It stands for Digital Emotional Exper

Pitch Deck Teardown: WayRay’s $80M Series C deck

WayRay's deck consists of a whopping 75 slides — around 50 more than I would typically recommend — and it's clear that the founders took a different tack than what we're used to seeing these days.

Holographic startup Envisics partners with Panasonic to fast-track in-car AR tech

Envisics founder and CEO Dr. Jamieson Christmas launched the startup three years ago to “revolutionize” the in-car experience with its holographic technology. Now, it has a partner that co

Envisics nabs $50M for its in-car holographic display tech at a $250M+ valuation

The jury is still out on what might become the most viable business models for augmented reality technology, but in the meantime a startup out of the U.K. is betting one big area will be in vehicles,

WayRay raises $80M at a $500M valuation led by Porsche for its holographic AR display tech

The large, legacy car industry has pinned a lot of hopes and dreams on innovative startups to build the next generation of automotive technology, and today the latest chapter in that story was reveale

Navdy’s aftermarket HUD proves a big in-car upgrade

In-car navigation and infotainment options now abound, and more vehicles are shipping with support for native vehicle smartphone software from Apple and Google. But these all still prove distracting,