How Halfbrick Studios Develops Games Like Fruit Ninja, Age Of Zombies And Jetpack Joyride

“This is the original concept shot for Fruit Ninja which was pitched to the company during Halfbrick Fridays. This is literally the very first piece of Fruit Ninja imagery ever created, so it’s hi

Fruit Ninja Tops 300M+ Downloads After Two Years, Now Installed On 1/3 Of All U.S. iPhones

It feels like it was just yesterday that I was downloading Fruit Ninja on a review unit of the iPad, swiping away at juicy watermelons and nearly-invisible kiwis. But the app has been around for a

Halfbrick’s iOS Hit ‘Jetpack Joyride’ Touches Down On Facebook

Here's a little something to file away for when your weekend gets dull -- the Australian devs at Halfbrick have brought their premier flying-around-and-dodging-things game to its new home away from iO

CrunchDeal: Jetpack Joyride For iOS Goes Free For A Day

While we couldn't possibly cover every app that does the whole free-for-a-day thing, this one is particularly good. Jetpack Joyride, the stupidly addictive side-scrolling action game from Halfbrick (t

Fruit Ninja Proves Its Chops As The Latest Mobile Game To Get Plush Toys

First you get the money. Then you get the power. <em>Then</em> you get the plush toys. Finding some degree of success in the App Store is a challenge in itself — but maintaining that success long