EC Marketing

Crafting unforgettable startup names that resonate, inspire thought, and make competitors wince

In today's digital and global economy, a brand name can mean the difference between being remembered and being completely forgotten.

How Klaviyo used data and no-code to transform owned marketing

Email is the communication medium that refuses to die. “Eventually, every technology is trumped by something new and better. And I feel that email is ready to be trumped. But by what?” wrote the v

4 strategies for deep tech startups recruiting top growth marketers

Growth talent wants to know that they have room to experiment, fail and iterate with the support and trust of their company.

How and when to build marketing teams at deep tech companies

When should deep tech companies hire marketers, and do these hires need industry experience?