EC Marketing
Startups
Crafting unforgettable startup names that resonate, inspire thought, and make competitors wince
10:35 am PST • December 11, 2023
In today’s digital and global economy, a brand name can mean the difference between being remembered and being completely forgotten.
Featured Article
How Klaviyo used data and no-code to transform owned marketing
Email is the communication medium that refuses to die. “Eventually, every technology is trumped by something new and better. And I feel that email is ready to be trumped. But by what?” wrote the venture capitalist Fred Wilson in 2007. Three years later, he updated readers that other forms of messaging had outgrown email. “It…
8:01 am PDT • April 19, 2021
Startups
4 strategies for deep tech startups recruiting top growth marketers
3:10 pm PST • February 15, 2021
Growth talent wants to know that they have room to experiment, fail and iterate with the support and trust of their company.
Startups
How and when to build marketing teams at deep tech companies
12:15 pm PST • January 19, 2021
When should deep tech companies hire marketers, and do these hires need industry experience?
