EC How To

Every early-stage startup must identify and evaluate a strategic advantage

Regardless of industry, a successful startup without a strategic advantage is just a validated business model vulnerable to copycat companies looking for a market entry point.

5 ways to raise your startup’s PR game

There’s a lot of noise out there. The ability to effectively communicate can make or break your launch.

Even startups on tight budgets can maximize their marketing impact

A startup’s best marketing asset is its story. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content.

The hamburger model is a winning go-to-market strategy

Assembling the perfect burger, or perfect sales model, is more complicated than it sounds, though. Here are some of the biggest do's and don'ts:

4 lessons I learned about getting into Y Combinator (after 13 applications)

Going through Y Combinator's rigorous vetting gives founders a sense-check of what they’re missing, and who they're missing. Take it from someone who applied to the program 13 times before getting i

How to make sure your legal team is M&A ready

Outside attorneys are experts in M&A or IPOs, but your in-house lawyers are experts in your company. Here are actionable tips on how to use that team to your advantage.

How to break into Silicon Valley as an outsider

Aussie startup founder Domm Holland came to the U.S. as a Silicon Valley outsider. He shares how he built a network and raised $124 million in just two years.

How to attract large investors to your direct investing platform

One of the best business models currently is serving as a market-maker between investors and investment opportunities. But the challenge with this market is: How do you get the investors to show up?

How to fundraise over Zoom more effectively

Even though in-person drinks and coffee walks are on the horizon, virtual fundraising isn’t going away. It’s imperative to ensure your virtual pitch is as effective as your IRL one.

Founders who don’t properly vet VCs set up both parties for failure

Due diligence isn’t a one-way street, and founders must do their homework to make sure they’re not jumping into deals with VCs who are only paying lip service to their value-add.

2021 should be a banner year for biotech startups that make smart choices early

The median step up in biotech valuations from seed to Series A is now 2x, higher than in all later rounds. As a result, biotech startups will continue to attract more investment at earlier stages.

Should you give an anchor investor a stake in your fund’s management company?

Raising capital for a new fund is always hard. But should you give preferential economics or other benefits to a seed anchor investor who makes a material commitment to the fund?

To sell or not to sell: Lessons from a bootstrapped CEO

Regardless of a young company’s struggles or success, sooner or later the question of when, how or whether to sell the enterprise presents itself. It’s the biggest question a founder will face.

Customer care as a service: Outsourcing can help your startup wow clients 24/7

When should you consider outsourcing customer care, and what should you look for? Here's an overview on how startups are leveraging customer care as a service (CCaaS).

Business continuity planning is a necessity for your fund and portfolio

A business continuity plan does not have to be complicated or long, but it needs to tell you or your senior team how to keep big things moving forward and what's needed to get things done.

How startups can ensure CCPA and GDPR compliance in 2021

Small startups might not think the world’s strictest data privacy laws apply to them, but it’s important to enact best data management practices before a legal situation arises.

For startups choosing a platform, a decision looms: Build or buy?

Platforms exist to help startups get to users and customers faster and should be used as means to an end, but everyone must get their piece.

How to pivot your startup, save cash and maintain trust with investors and customers

"We would go all in on a product and we'd build it and put blood, sweat and tears into it, and then I would kill it, and we'd move on to the next thing."

Alexa von Tobel outlines how founders should manage personal finances

Von Tobel outlines steps to stay out of debt, build credit and accumulate wealth to ensure financial peace of mind as you take on the most stressful venture of your life: Starting a company.

5 product lessons to learn before you write a line of code

To uncover some basic truths about building products, we spoke to three entrepreneurs who have each built more than one company.
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