EC How To

A CISO’s playbook for responding to zero-day exploits

We keep calling every new zero-day exploit a “wake up call,” but all we have been doing is collectively hitting the snooze button.

3 factors to consider when adding remote visual assistance software to your tech stack

With AR solutions now projected to be a $175 billion market by 2026, a technology like remote visual assistance has the potential to seamlessly integrate into current support processes and systems.

How our SaaS startup broke into the Japanese market without a physical presence

As a SaaS company with a community-led growth model, our journey to breaking into Japan might be different to companies with other models, but the core tenets remain the same. Here's what we learned.

How to build a product advisory council for your startup

In order to design, build and maintain a product that meets changing customer demands, companies need a mechanism that provides unbiased insights from people that represent them.

If you want startup funding, don’t make VCs feel ignorant

Do not try to challenge an investor’s knowledge, unless revealing a surprising and intuitive fact is central to your story.

5 essential factors for attracting angel investment

From my point of view as an angel investor and former entrepreneur, here are five essential factors I look for when considering my next investment.

A startup founder’s guide to allocating equity grants

Leaders need to get better at understanding and articulating not just why equity is important but also how it’s determined.

Don’t trust averages: How to assess and strengthen the health of your business

How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.

Here’s how startups can prevent tech debt from piling up

Favoring a short-term plan to get a faster go-to-market option is not always bad, provided the business has a backup plan to deliver well-designed code that would simplify future iterations.

How to be one of the ‘haves’ of SaaS

The flow of capital in SaaS is becoming increasingly bifurcated. There are the "haves" (public companies with revenue growth of over 30%) and the "have nots" (everyone else) of B2B software.

Stop creating self-fulfilling prophecies: How to apply AI to small data problems

To avoid the trap of creating self-fulfilling prophecies, here’s the process you should follow for applying AI to small data problems.

2 exercises that will bring your brand persona to life

Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees

Carve out a place for your brand with a positioning statement

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

Create target customer personas to develop successful growth strategies

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.

Demand Curve: How Ahrefs’ homepage educates prospects to purchase

This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup's homepage.

Start building your brand book with a visioning workshop

A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes in.

Conversational UX: The missing piece in your chatbot strategy

If we want chatbots to earn their place, we must ensure that bot developers are equipped with the right knowledge to improve the customer experience.

How optimizing presales productivity can help startups multiply revenue growth

CROs will often try to brute-force growth by adding more sales reps. That’s one way, but there are other approaches, especially in a market where finding talent has its own challenges.

Essential steps to thriving and surviving while fundraising

While not every fundraise is the same, founders can tap the experience of others who have been down this path to ensure their fundraising efforts are efficient and successful.

3 ways to recruit engineers who fly under LinkedIn’s radar

People who live in emerging markets use LinkedIn less frequently, even though these locations harbor some of the world's most promising tech talent.
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