EC How To

Demand Curve: Tested tactics for growing newsletters

There are very few marketing channels as well rounded as email newsletters. They provide a direct line of communication; nearly 40x ROI, are infinitely scalable and virtually free.

Demand Curve: Questions you need to answer in your paid search ads

Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.

Can your startup support a research-based workflow?

Most startups and scaleups are used to fast-paced resourcing and R&D cycles designed specifically for product development. However, there is no rushing academic-style research.

The best way to grow your tech career? Treat it like an app

What happens after a developer or engineer lands that sweet gig? Are they able to harness their skills and grow in interesting and challenging new directions?

Design expert Scott Tong outlines 4 concepts founders should consider when designing products

At Early Stage 2021, design expert Scott Tong walked us through some of the ways founders should think about design, what design means and the steps that come before focusing on the pixels.

4 key areas SaaS startups must address to scale infrastructure for the enterprise

As companies grow, their security and reliability needs evolve. When working with large customers, having empathy for these needs will go a long way.

Why I make everyone in my company be the CEO for a day

Unsurprisingly, the CEO of the Day program is one of our most popular initiatives. The program gives an employee the reins for 24 hours with an unlimited budget.

What I’ve learned after 5 years of buying common stock in startups

Deeper trust was our goal when we first thought of buying common stock. It wasn’t about winning the incremental deal or somehow "out-marketing" our competitors.

How to prepare for M&A, your most likely exit avenue

Despite the headlines about billion-dollar M&A transactions, record IPOs and the rapid growth of SPACs, small deals will continue to be the most likely exit for the vast majority of tech startups.

Pro tips from the team behind Kickstarter’s most funded app

We're sharing our approach and secrets to building a successful crowdfunding campaign because we know just how tough it can be to launch your own product.

These simple metrics will tell you if your startup is ready to scale

Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook.

How we built an AI unicorn in 6 years

Looking back, narrowly focusing on a branch of applied science undergoing a breakthrough paradigm shift that hadn’t yet reached the business world changed everything.

3 critical lessons I learned while scaling RingCentral’s customer support team

As you scale and onboard employees, make sure they know their importance — emphasize the stakes in their role related to the business and value that responsibility.

Founders: How well do you really understand seed-stage financing?

Tactically, fundraising is a skill like any other. You get better the more you do it. But practicing gets you nowhere if you don't have a strong foundation in understanding fundraising components.

AngelList Venture’s Avlok Kohli on rolling funds and the busy state of VC

The CEO joined us last week at a TechCrunch Early Stage event to share all kinds of insight, from the state of the market to his thoughts on why there's suddenly so much money flooding into VC.

Cleo Capital’s Sarah Kunst explains how to get ready to raise your next round

"When a VC says they don't like an LLC, they literally mean they are definitely allergic to peanuts, and you are a bowl of nuts."

Norwest’s Lisa Wu explains how to think like a VC when fundraising

The overlapping in job roles is uncanny: The best investors and founders have to find focus through the noise, understand the weight of due diligence and pitch others with conviction.

Emergence Capital’s Doug Landis explains how to identify (and tell) your startup story

Doug Landis joined the TechCrunch Early Stage: Marketing and Fundraising event to discuss the value of storytelling for startups -- and how to do it.

Khosla’s Adina Tecklu breaks down how to nail your pitch

It's so critical to frame the problem from your perspective. And I also think that this is a really great opportunity to introduce emotion to really build a more compelling story.

Superhuman’s Rahul Vohra explains how to optimize your startup’s products for lasting growth

Superhuman worked to optimize and refine their product early to create a version of "growth hacking" that would not only help the company attract users, but serve them best and retain them, too.
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