EC How To

How should web3 companies approach fundraising during a downturn?

It’s a delicate balance of gauging the various fundraising options available and knowing which practices to embrace or avoid along the way.

The subscription pie is getting bigger: How to leverage usage-based billing

Subscriptions are not dying; they are just evolving.

Here’s what you need to get your financials in order if you want to be acquired

A solid financial structure must not be underestimated. It provides credibility and puts the target company in a stronger negotiating position.

How to conduct a reduction in force: Planning, execution and follow-up

Our best-practice advice to CEOs is to cut deep enough that they are confident there will not be a second round in the next few months.

Use a scalpel when cutting startup expenses, not an axe

Experienced sailors know that if they turn the wheel too hard, they will soon need to compensate by turning it in the other direction, or they will capsize the boat.

How investors can still get strong returns from late-stage tech startups

For investors, now is a good time to start seeing the opportunities while also protecting themselves against potential risks down the line.

To optimize for growth, study your down-funnel metrics

You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.

4 principles for building an MVP even if you can’t write a single line of code

If you haven’t found a technical co-founder or freelancer to build your MVP, here are four principles that will help in the meantime.

3 ways to optimize SaaS sales in a downturn

There’s tremendous opportunity in a recession for growing revenue. But first, you have to fundamentally change the way you approach sales.

The party’s over: Tips for tracking and reporting monthly startup expenses and revenue

With more VC funds wanting to see where every dollar is spent, it is essential CEOs understand how to accurately track and report monthly expenses and revenue.

3 steps tech companies can take to avoid ‘greenwashing’ accusations

As regulators and investors increasingly focus on ESG issues, tech companies are slowly coming under the spotlight. What can tech companies do to avoid being accused of greenwashing?

From NDA to LOI: What really happens when your startup is being acquired?

While IPOs may get more headlines, a well-timed, well-planned acquisition can mean even larger opportunities for you, your team and the technologies you’ve built.

How to approach building your first employee benefits package

There’s no "one size fits all" benefits package, and nor should there be, as each company has its own objectives and goals.

Getting acquired is a legitimate strategy for building your business

While the IPO is characterized as the pinnacle for venture-backed startups, far more companies see successful exits via an M&A process than by going public.

How to run growth marketing during a recession

How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

5 tips for scaling your green startup during a funding drought

Green startups now need to refine their strategies for raising VC money during the scaling stage, especially when they begin assessing their defining values vis-a-vis their finances.

Build a solid deck for your quarterly board meetings

As a founder, there’s no shortage of items on your to-do list, but reporting to the board is one area every startup leader needs to prioritize.

Fundraising in turbulent markets: Why we moved up our Series B

While it is important to get input from trusted sources, you must ultimately decide when to raise capital based on available data and your instincts and experience as an entrepreneur.

How to grow a SaaS company efficiently in a recession

With rising interest rates, there’s a new sheriff in town for all companies: it's called efficiency.

The right questions to ask investors when fundraising in a down market

Many investors still have capital available to deploy despite the downturn. Here’s what founders should ask to make the most of their fundraising meetings and identify the right investment partners.
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