EC How To

At the Series A stage, VCs want to know that they can pump money into a product that will start going into the market.

With concise materials, you can make board meetings more effective and leave room for useful conversations.

Yes, warm intros are the best way to approach investors and should ideally be your Plan A. But what if you can't get one of those?

It may be tempting for managers to close on capital as soon as they have it in this quieter funding environment, but that's probably not the best move.

Your first hire as a startup is more like a fishing expedition, one made much harder because nobody has heard of you or your company yet.

We analyzed data from 30,000+ SaaS companies — here are five ways you can level up product-led, efficient growth.

It's important to exercise caution when innovating, as too much creativity in the wealth-management industry can potentially lead to trouble.

A vanishingly small number of investors will look at any pitch. For most investors, though, you'll need to get your foot in the door to be heard.

CEOs often make the mistake of assuming that a product will seamlessly integrate into their existing tech stack, especially in a tuck-in acquisition.

This first part of a three-part series explores understanding the investment thesis you fit into and identifying the right investors for your startup.

“This is really only talking about world-changing, big-ass businesses with a lot of impact that could be a billion dollars or more in value."

These slides are from seed and Series A stage companies that did a great job of informing their boards and driving constructive discussions.

Now that you have reached competitive yield rates, spending valuable time trying to squeeze out additional value is a mistake.

Personas persist throughout the entire customer lifecycle and are more than just a way to segment customer types; it's a DNA marker.

Capital efficiency remains a blind spot for most founders, who rely on a single metric to draw conclusions.

I’m going to save you some time: many, if not most, of you are probably not yet ready to pitch an investor.

The fact that influencers are shifting their strategies to shorter-form content is a clear signal for startups to follow suit.

100 RevOps professionals told us that instead of tackling strategic work, they’re bogged down in the muck of daily tasks.

Your financial model needs to tell an investable story that demonstrates your company’s potential to grow.

Most cybersecurity founders get slowed down by the same six challenges with building products, but there are ways to overcome them.