Column
Creating remote work rituals that stick
Any organization hoping to scale can create rituals that engage people in their work and inspire them to be their best selves.
Startup PR professionals should be jumping on the AI bandwagon
Whether it’s headlines about AI startups securing massive funding rounds or Twitter threads about how you SHOULD be using ChatGPT, the AI news cycle is well and truly here.
How to turn an open source project into a profitable business
To find the path for monetizing your open source product, talk to your clients and understand their goals and pains.
Dear Sophie: What are my options for changing my status from an L-1 visa?
What are my options for changing my immigration status so I can work at a startup in the U.S. within a year or two?
Key legal issues for influencers and brands (and how to deal with them)
In today's blazing fast and always online social media-driven world, your reputation and image are everything.
Active learning is the future of generative AI: Here’s how to leverage it
With active learning, training a model moves from being a linear process to a circular one with a strong feedback loop.
Using predictive LTV to juice up marketing campaigns
Incorporating predictive LTV helps make more informed, data-driven decisions and improves campaign results.
Going private: A guide to PE tech acquisitions
Signs point to robust PE buyout activity in 2023 supported by lower market volatility, falling valuations, a more stable interest rate environment and large pools of available capital.
Don’t leave developers behind in the Section 230 debate
Policymakers should recognize the critical role of developers and work to support them not stifle innovation.
5 questions emerging managers should ask before selecting LPs
Between accounting, deal sourcing, due diligence, fundraising and recruiting, starting your own fund can be a huge endeavor.
Making layoffs suck less: How to announce job cuts and retain top performers
Letting people go will never feel good, but with some thought and planning, founders can manage the process well and come out the other side stronger.
Dear Sophie: Is there a domestic pilot program for H-1B and L visa stamping?
How long will it take to get an interview for an H-1B visa stamp? Am I eligible for a visa interview waiver? How do I get one? Can I do it from the U.S. this year?
Go long or go short? A VC reveals when it’s time to sell and how to maximize buyer interest
Founders often feel they have to become a unicorn to do right by their constituents. In reality, sometimes playing the short game delivers more value.
5 tactics for managing paid customer acquisition during a downturn
The narrative today sounds gloomy because it is so. But for opportunistic companies, there’s a silver lining: Now is a great time to go on offense.
5 key metrics that help edtech startups improve profitability
A good product, a great marketing team and a stellar sales team are no guarantee that you'll make money in edtech. You need a failproof strategy.
SaaS leaders: Use customer insights to accelerate growth during a downturn
Understanding shifts in how buyers are researching, evaluating, selecting and purchasing software is critical to accelerating growth.
3 tips for CEOs planning to take parental leave
My company just had its best quarter ever. As its founder and CEO, I am proud to say that I wasn't there for most of it.
5 product management tips that can help startups thrive in 2023
As companies cut costs to extend their runways, here's how product managers can make the most of a tough situation.
5 buyer red flags to look for during the M&A process
Now that the M&A market seems to be back on track, it's important for startups to be aware of the red flags to look for when they're considering selling.
Dear Sophie: Do I qualify for an E-1 trader visa?
I'm from New Zealand and have a B2B SaaS company with many clients in the U.S. We don't currently have a U.S. office, but we pay our taxes there. Do I qualify for an E-1 trader visa?