brand management

Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and br

The world of e-commerce isn’t slowing down, yet many e-commerce aggregators are already struggling. Unless aggregators change how they operate, their future is bleak at best and nonexistent at worst

For e-commerce brands, the wave of bad economic news is a shot across the bow heralding a major change in consumer spending. Bleak times are ahead, but there’s room for optimism.

Getting back to consumers means understanding data on them, experimenting with solutions and iterating. Sound familiar? That’s exactly what product teams do to refine their offerings.

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

Typically part of the product team, product ops sits at the intersection of product, engineering and customer success.

CleverTap, a retention marketing platform which has raised $76.6 million to date, is to fully acquire Bulgarian-originated but San Francisco-based Leanplum, a customer engagement platform which has ra

Digital transformation in insurance is still in its early stages, but the combination of data, automation and massive investments in the sector is a powerful driver for change.

EnquireLabs is uncoupling questions from each other so they can be asked over time, post-purchase.

While nothing is inherently wrong with building deep product moats, it is more prudent to focus on things where you can be at least 10x better than everyone else.

Despite releasing its first virtual reality headsets in May 2019, Meta is only now adding parental supervision tools to its Meta Quest VR headset. After last year’s rebranding spectacle, all eye

Online advertising is generally terrible and our expectation that “information should be free” has tragically even ended up powering disinformation-filled social networks like Facebook. Ma

Endgame connects the dots between product usage and sales opportunities to put employees in the driver's seat of the software they like to use instead of a top-down approach.

Growth marketing (TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’ entrepreneur-in-residence program and member of the firm

Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to be desired.

Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.

Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.

The company touts this new round of funding as “the largest Series B round ever raised in Latin America.”