Tracksuit raises $5M to make brand tracking more accessible
Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and br
What does the future look like for e-commerce aggregators?
The world of e-commerce isn’t slowing down, yet many e-commerce aggregators are already struggling. Unless aggregators change how they operate, their future is bleak at best and nonexistent at worst
How e-commerce brands can outlast this market downturn
For e-commerce brands, the wave of bad economic news is a shot across the bow heralding a major change in consumer spending. Bleak times are ahead, but there’s room for optimism.
During a downturn, sales teams should think like product managers
Getting back to consumers means understanding data on them, experimenting with solutions and iterating. Sound familiar? That’s exactly what product teams do to refine their offerings.
How to improve retention, growth marketing’s golden metric
Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.
To fully embrace product-led growth, build a strong product ops team
Typically part of the product team, product ops sits at the intersection of product, engineering and customer success.
Leanplum acquired by CleverTap as retention marketing platforms consolidate
CleverTap, a retention marketing platform which has raised $76.6 million to date, is to fully acquire Bulgarian-originated but San Francisco-based Leanplum, a customer engagement platform which has ra
Consumers and data are driving changes in the insurance sector: Where are we headed?
Digital transformation in insurance is still in its early stages, but the combination of data, automation and massive investments in the sector is a powerful driver for change.
EnquireLabs aims to pull back the curtain on consumer behavior
EnquireLabs is uncoupling questions from each other so they can be asked over time, post-purchase.
The product-led growth playbook
While nothing is inherently wrong with building deep product moats, it is more prudent to focus on things where you can be at least 10x better than everyone else.
Meta will add basic parental supervision tools to its VR headset almost three years after launch
Despite releasing its first virtual reality headsets in May 2019, Meta is only now adding parental supervision tools to its Meta Quest VR headset. After last year’s rebranding spectacle, all eye
As brands clamour to back causes, Good-Loop raises $6M for its view-to-donate ad platform
Online advertising is generally terrible and our expectation that “information should be free” has tragically even ended up powering disinformation-filled social networks like Facebook. Ma
Endgame grabs another cash infusion as product-led growth momentum builds
Endgame connects the dots between product usage and sales opportunities to put employees in the driver's seat of the software they like to use instead of a top-down approach.
Experts Weekly: Microsegmentation, PMF experiments and personalized shopping
Growth marketing (TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’ entrepreneur-in-residence program and member of the firm
Tackling touchpoints on your customer’s path to purchase
Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to be desired.
2 exercises that will bring your brand persona to life
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees
Carve out a place for your brand with a positioning statement
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
Create target customer personas to develop successful growth strategies
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
How to acquire customer research that shapes your go-to-market strategy
Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
E-commerce aggregator Merama gets its horn after just 12 months in business
The company touts this new round of funding as “the largest Series B round ever raised in Latin America.”