app economy

  • App economy to grow to $6.3 trillion in 2021, user base to nearly double to 6.3 billion

    App economy to grow to $6.3 trillion in 2021, user base to nearly double to 6.3 billion

    The global app economy will be worth $6.3 trillion by 2021, up from $1.3 trillion last year, according to a new report this morning from app analytics firm App Annie. During that same time frame, the user base will almost double from 3.4 billion people using apps to 6.3 billion, while the time spent in apps will grow to 3.5 trillion hours in 2021, up from 1.6 trillion in 2016. These… Read More

  • Financing growth with debt in the app economy Crunch Network

    Financing growth with debt in the app economy

    When it comes to obtaining financing to grow your app or game business, there are several options from which to choose that take a debt-based approach, rather than giving away equity in your business. Choosing the right type of financing is critical; making the wrong choice can be costly in both financial and non-financial terms. Read More

  • Nearly 1 in 4 people abandon mobile apps after only one use

    Nearly 1 in 4 people abandon mobile apps after only one use

    Apple’s iTunes App Store is home to over 1.5 million apps and Google Play hosts over 2 million, but the number of apps that actually get installed and used on consumers’ devices is still quite small. We already knew that people only interacted with a small handful of third-party apps on a regular basis, and now, according to a new study on mobile app usage, we learn that about one… Read More