app economy

App economy to grow to $6.3 trillion in 2021, user base to nearly double to 6.3 billion

The global app economy will be worth $6.3 trillion by 2021, up from $1.3 trillion last year, according to a new report this morning from app analytics firm App Annie. During that same time frame, the

Financing growth with debt in the app economy

When it comes to obtaining financing to grow your app or game business, there are several options from which to choose that take a debt-based approach, rather than giving away equity in your business.

Nearly 1 in 4 people abandon mobile apps after only one use

Apple’s iTunes App StoreĀ is home to over 1.5 million apps and Google Play hosts over 2 million, but the number of apps that actually get installed and used on consumers’ devices is still