Advertising data

Facebook’s new academic research API opens in early access

This week, a handful of academic researcher teams will gain access to a new tool from Facebook designed to aggregate near-universal real-time data on the world’s biggest social network. When it come

Google Cloud’s BigQuery Omni is now generally available

Google first revealed BigQuery Omni, its Anthos-based multi-cloud data analytics solution, last summer. Today, at its annual Cloud Next event, the company announced that BigQuery Omni is generally ava

Facebook’s use of ad data triggers antitrust probes in UK and EU

Facebook is facing a fresh pair of antitrust probes in Europe. The U.K.’s Competition and Markets Authority (CMA) and the EU’s Competition Commission both announced formal investigations i

iPad Becomes Advertisers’ Best Friend

Advertisers favor showing up on iPads over any other device, and they're willing to pay for it. Sky-high click through rates on iPad have helped it surpass the iPhone in popularity amongst advertisers