advertising.com
AOL’s Advertising.com Group Acquires Retargeting Startup Buysight
AOL just announced that it has acquired Buysight, a startup offering ad targeting and retargeting. The startup will become part of the Advertising.com group, which includes AOL’s various ad platforms,…
Back in November 2006, I published the Top 10 Greatest Internet Digital Media M&A Deals of All Time. It included eBay’s $1.5 billion acquisition of PayPal, Yahoo’s $1.6 billion acquisition…
The Devil Made Me Do It. AOL's Regrouped Advertising.com Is A $500 Million Business
AOL’s advertising platforms, which are grouped under the Advertising.com business, is now a $500 million business, the company revealed today at its Investor Day in New York City. The Advertising.com…
Advertise.com's Projected 2009 Revenues Are $25 Million, Court Documents Reveal
An interesting tidbit has emerged from America Online’s lawsuit against Advertise.com over the latter’s alleged trademark infringement and unfair competition with regards to AOL-owned Advertising.com. (One is Advertise.com, the other…
AOL Is Gussying Itself Up for an Advertising IPO
What’s behind all the shuffling going on at AOL lately? New CEO Randy Falco is moving the headquarters from Dulles, Va. to New York City, more layoffs are rumored at…