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Google Play will show AI-powered FAQs and recent YouTube videos for games

Google announced a number of new features for Google Play listings for games, including AI-powered FAQs, displaying the latest YouTube videos, new immersive ad formats and support for native PC game p

Ads watchdog files FTC complaint against X, formerly Twitter, over unlabeled ads

X, formerly Twitter, was caught running unlabeled ads on its platform in September. Now that issue, which has been ongoing, has been brought to the FTC’s attention. An independent nonprofit Chec

Meta and Amazon team up on new in-app shopping feature on Facebook & Instagram

Meta may have abandoned its efforts around live shopping on Facebook and Instagram, but the social networking company still believes in its apps’ potential as a shopping platform. That leads to

WhatsApp head Will Cathcart says the chat app could introduce ads in Status

WhatsApp’s cat-and-mouse game with ads continues. While the company is not planning to show ads in the main inbox, it could still show ads in Status — the app’s Stories-like feature —

Agentio is building a platform for YouTubers to sell ad slots in their videos

Should you devote a considerable amount of time to YouTube, you’ll likely encounter videos in which the creators discuss the sponsors supporting their content. Agentio is building a platform for

YouTube is now cracking down on ad blockers globally

YouTube is now cracking down on ad-blocker usage globally, by showing warnings about breaking the platform’s terms of service. In some cases, the company is preventing users from viewing more vi

Google is actively looking to insert different types of ads in its generative AI search

Google confirmed on its earnings call that it is working on different ad formats for its generative AI-powered search experience — Google shared some ideas earlier this year and the mention in the e

TikTok ads expand to the real world with new ‘Out of Phone’ program

A few months after TikTok teamed up with Redbox to feature content on more than 3,000 kiosks, the short-form video app is partnering with more companies to expand its advertising opportunities for bra

Reddit is removing ability to opt out of ad personalization based on your activity on the platform

Reddit said Wednesday that the platform is revamping its privacy settings with an aim to make ad personalization and account visibility toggles consistent. Most notably though, it is removing the abil

Amazon Prime Video will start showing ads early next year

After Netflix and Disney+ introduced ad-supported plans last year, Amazon said in an update today that it will start showing ads on Prime Video early next year. The company said it will offer an ad-fr

No plans for ads on WhatsApp, Meta says

Meta on Friday disputed a media report that claimed the social giant was exploring bringing ads to the popular messaging app WhatsApp. Financial Times earlier reported that some teams at Meta had eval

X, formerly Twitter, caught running unlabeled ads in users’ Following feeds

X, the company formerly known as Twitter, has been caught running unlabeled ads in users’ Following feeds, TechCrunch has learned and was able to confirm firsthand. While scrolling the Following

Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout

Google is now rolling out Privacy Sandbox — its tech to replace third-party cookies — to all Chrome users. The company is touting this as a more privacy-forward feature, which tracks topics of int

YouTube is testing longer but fewer ads on TV

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experie

Google required to remove ads that violate trademarks, Indian court rules

The Delhi High Court has ruled that Google’s Ads program falls under the purview of the country’s Trademarks Act and the company must remove ads that infringe upon trademarks in a major d

X, formerly Twitter, lowers requirements for its ad-revenue sharing program…with a catch

Elon Musk–owned social network X, formerly Twitter, said late Thursday that it is lowering requirements for its creator payout program. The company said that the creators who have garnered 5 million

Pinterest touts Amazon partnership progress, AI in Q2 earnings beat

Popular image pinboarding and shopping inspiration site Pinterest provided an update on its recently announced Amazon partnership and its other efforts around AI during its Q2 2023 earnings this week.

Google to experiment with ads that appear in its AI chatbot in Search

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into

Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Ti

Pinterest announces multiyear ads partnership with Amazon alongside earnings beat

Pinterest today announced a multiyear strategic ad partnership with Amazon aimed at bringing more brands and relevant products to its platform. The new deal will make the e-commerce giant Pinterest&#8
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