About.com rebrands to Dotdash

About.com, one of the internet’s oldest and most familiar websites, is about to fully fade to memory. The IAC-based company has been slowly dismantling its content from an all-in-one site to bra

About.com launches The Spruce, a standalone site for Home Decor and Food

In its continued effort to divide and conquer, About.com is launching yet another standalone media brand in the form of The Spruce, a site dedicated to home improvement and food. The new site brings o

About.com launches Lifewire, a tech information website

About.com is launching its third standalone brand in the form of Lifewire, a tech information and advice site. Lifewire will offer advice and answers on common tech questions and problems in the most

About.com launches The Balance, a personal finance website for everyone

In a quest to dismantle itself and become more relevant in the 21st Century, IAC-owned About.com is launching another standalone vertical in the form of The Balance, a personal finance website tailore

The Importance Of Founders

In a prior era, some considered it best practice to bring in "professional managers" to run the businesses started by creative and hard-working entrepreneurs once those business began to scale and app

About.com CEO Neil Vogel Discusses The Challenges Of Evolving An Established Brand

<a target="_blank" href="http://www.about.com/">About.com</a> has never been the coolest website on the internet. With a grayish background and an ugly logo, it was the place you landed when you searc

About.com Makes Big Leadership Changes As It Zeroes In On Native Advertising And Social

<a target="_blank" href="http://www.about.com/">About.com</a> has been around since 1996, but nearly 20 years later the company is undergoing a relatively large shakeup. Just recently, Neil Vogel

About.com’s New CEO On How To Stay Relevant

Even with 84 million uniques each month, About.com tends to fly under the radar. But there is change afoot since IAC bought out About.com from the New York Times last year, most notably the appointmen

Confirmed: IAC Has Bought About.com From The New York Times For $300M In Cash

<strong>Update</strong>: The news has now been <a target="_blank" href="http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-newsArticle&ID=1728559&highlight">confirmed</a>. The $300

About.com About To Expand Premium, Video Content

<img src="http://tctechcrunch.files.wordpress.com/2011/04/about.png" class="shot2">As Google <a href="http://searchengineland.com/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071"

Aol Quietly Launches An Expert Site Called Owl, and Feeds It Seed

<img src="https://techcrunch.com/wp-content/uploads/2010/01/owllogo.png" width="168" height="76" /> Aol's answer to Wikipedia is <a href="http://www.owl.com/">Owl</a>, a new site <a href="http://www.

WikiHow Gets Pretty, And Hits 20 Million Monthly Visitors

<img src="http://tctechcrunch.files.wordpress.com/2009/12/Visitors-Overview-Google-Analytics-1-630x253-215x86.jpg" width="215" height="86" /> How-to sites are always popular on the Web because they g