Startup Battlefield


Battlefield Session One: Disrupting Search and Discovery:

Do@: a slick search engine that searches using apps instead of the web
Rexly: a media recommendation engine based on trusted social graph connections
Weotta: plans an outing for you based on mood and intention
Skylines: a personalized photo stream based on topics and keywords, instead of people
Deja: a flashy interface for video discovery and consumption

Battlefield Session Two: Disrupting Location, Location, Location

SpotOn: recommends places to go nearby, based on your own social network information
Karizma: a video chatting app that connects you with people nearby
Sonar: find people by you who you don’t know but should know, based on mutual connections
Arrived: a location-aware social planning app that tells you what to do now that you’ve arrived
Gnonstop Gnome: an experimental gnome-sharing application with a clever transfer method

Battlefield Session Three: Disrupting Commerce

SneakPeeq: a social shopping site that counts down prices until someone buys an item
StyleSeat: a powerful job management system for stylists and other independent operators
Spenz: deep spending tracking app with a reward system for usage
BillGuard: “Antivirus for bills” that identifies fraudulent charges on your bank account
Happy Toy Machine: a plush toy customization engine, “Build-a-Bear on steroids”

Bonus link:

The TechCrunch Disrupt Official Drinking Game

Battlefield Session Four: Disrupting the Real World

Desmos: a platform for rich educational content
Smartheart: world’s smallest hospital-grade ECG and an iPhone app to go along with it
Avado: a tracking and communication platform for doctors and patients
MotherKnows: an app for keeping track of all your kids’ important medical data from shots to height

Battlefield Session Five, Disrupting Enterprise

Getaround: rent nearby cars or put yours up for rent, with a special keyfob and app
Thinkfuse: richer, shareable status reports for your business
ccLoop: collects emails into subscribable “loops,” reducing email clutter
ThriftDB: a powerful database tool that’s difficult to describe but very impressive to watch
Foretuit: a platform for collaborating on and tracking projects and sales
InvoiceASAP: a mobile invoicing app with cloud backup and media integration

Battlefield Session Six, Disrupting Something Else

Lumier: no one is quite sure what Lumier is – possibly a skin for Windows
Meporter: a citizen journalism platform aimed at hyper-local news
Everything Butt Art: an iPad app for teaching kids to draw, relying on butt-based drawings (yes, really)
CatchFree: a platform for finding, rating, and recommending free services
Kohort: a unified service for managing groups and events
Tracks: “Color for normal people,” creates collaborative picture timelines for events
Codeguard: an enterprise-level website backup system for consumers

The Final Battlefield Session

The ultimate liveblog of the final battlefield session

And the winner is … Getaround!


Welcome to the Disrupt Battlefield, the premiere start up launch competition by TechCrunch. Over the next several weeks, hopeful founders and entrepreneurs will submit their young, unseen startup companies for the opportunity to launch on technology’s biggest stage in front of an all-star panel consisting of the biggest innovators, angels, VCs and influencers in the Tech community. Up for grabs is the $50,000 prize and the coveted “Disrupt Cup,” and new open doors.


Applications to the Disrupt Battlefield are now closed.

Applications are due midnight PST on Sunday Night, April 3, 2011. We will review applications on a rolling basis, so it’s to your advantage to submit as soon as you are ready. Due to strong demand, we are unable to review applications more than once, so please do not submit a draft application before you are ready for final consideration.

PowerPoint slides and video demos are optional but highly encouraged. We reserve the right not to review applications without video demos based on application volume. We look forward to reviewing your application.

All Submissions are confidential unless otherwise permitted by applicants on the application form.


To compete in the Startup Battlefield, at time of application submission startups must be live for fewer than three months less than two years old.

In selecting final contestants, we will give heavy preference to companies that launch for the first time to the public and press at TechCrunch Disrupt. We consider new products from existing companies to be significant. Due to the limited number of competition slots on stage, companies launching new feature sets do not qualify as launch companies. The competition will take place in New York, but companies from around the globe are welcome to submit their startups for consideration.

Companies that have presented at other public launch events are not eligible for Startup Battlefield. If you’re choosing between launch platforms and need an early decision, please apply and email us at and we’ll priority review your application.

Frequently Asked Questions

“I’m interested in joining StartUp Alley. If I purchase the StartUp Alley demo package, can I still attend all three days of Disrupt?”

YES! The StartUp Alley package gives you two full conference passes for the 3 days of the Disrupt Conference. It also give you the opportunity to demo one day in StartUp Alley, either on Monday or Tuesday. All companies demoing will be eligible for the Audience Choice Vote and a shot at demoing on stage as a Battlefield finalist.

“Can I submit my startup to the NY Battlefield even through we have passed the April 3rd deadline?”

The Disrupt Application system will remain open after April 3rd. We will try our best to review all Battlefield applicants, however, we cannot guarantee a review of all late submissions due to volume.

“How much does it cost to apply?”

There is no cost to apply to the Startup Battlefield. Selected companies receive two free tickets to attend and present at TechCrunch Disrupt.

“My startup is live, can I still apply?”

To compete in the Startup Battlefield, at time of application submission startups must be live for fewer than three months. We are looking for fresh companies that have had little to NO Press. Companies that were founded 2 years ago or more are welcome to participate so long as the product you intend to launch is live or in Alpha/Beta testing less than 3 months.

“We participated at another demo event, can we apply for Disrupt?”

Unfortunately, no because that was a public event and are now a “known” entity who has received press coverage. As an early stage start up, you would be eligible for <a href=””>StartUp Alley</a> at Disrupt where you can demo for one day in our Exhibit hall and still have a chance to demo on the main stage if you win the Audience Choice Vote. Learn more <a href=””>HERE</a>.