Rae Witte

Rae Witte is a freelance journalist, and has written extensively on technology, business and culture. She has a newsletter for freelance journalists, does media training, puts on panels for small businesses, and curates FINDS NY, a vintage and secondhand home goods shop.

The Latest from Rae Witte

How disruptive could a Nike-owned resale platform be?

Last month, we learned Nike is accusing StockX of knowingly selling fake Jordans. Originating earlier this year, the now-amended lawsuit was initiated, with Nike suing the marketplace over their relea

The Kindbody TC-1

It’s telling of our maturity as a society that infertility is a concept approached with awkwardness and uncertainty.

How compassion and inclusivity are helping Kindbody change the fertility industry

When the topic of fertility comes up, we often hear hushed tones discussing someone else’s or their own journey through infertility.

Why focusing on holistic care helped Kindbody triple its revenue in 2021

Kindbody isn’t solely selling a dream of belonging, however — there is a large focus on the consumerism of patient care.

Chipping away at the problems of reproductive healthcare, one patient at a time

One in eight couples, single parents by choice and much of the LGBTQ+ population in the United States seek out fertility services.

How Nike innovates for everyday athletes 

Eight years ago, Nike decided it was time to expand the Nike Sports Research Lab (NSRL), which was housed in the Mia Hamm building across company headquarters. Now a full five times the size of its fo

The StockX EC-1

StockX is a unique company at the nexus of two radical transitions that isn’t just redefining markets, but our culture as well.

How StockX became the stock market of hype

StockX may be a multibillion dollar juggernaut with massive influence radiating throughout sneaker culture today, but it started with taking the leap to transforming a personal passion into a business

Authentication and StockX’s global arms race against fraudsters

In this part of the EC-1, we’ll explore how authentication got started at StockX and how it has grown, as well as what it takes to compete with the fakes — and the fallout when the company gets a

Where StockX fits in the business of sneakers

E-commerce startups and tech companies have sprouted up to target this connected cultural consumer, and StockX has had to run quickly to maintain its product and marketplace lead.

The consequences of scaling up sneaker culture

While StockX’s idea of access does circumvent gatekeeping and the backdoor deals of the past to an extent, it has come at the cost of having access taken from vibrant regions, brick-and-mortar store

What does accountability look like in 2020?

The lack of substantial progress toward true representation, diversity and inclusion across several industries illustrates what hasn’t worked.

Demand for fertility services persists despite COVID-19 shutdowns

Plenty of investments are made during a recession, and it’s no secret that smart investors will put money into recession-proof markets.

During a pandemic, some companies struggle to provide the community they promise

Achieving a sense of community has been the pursuit of businesses trying to attract the experience-over-items millennials and Gen Z who want their consumerism to have a positive impact on the world.

Five CEOs on their evolution in the femtech space

We spoke to CEOs and founders about how their companies have evolved from first entering the space and feeling like an island to now -- a community of women changing the world for women.

Nike is making footwear to improve athletes’ efficiency for the Tokyo Olympics

All it takes to win a gold medal at the Olympics is the best performance on the day of the event. To that end, Nike introduced innovation-led products with proven performance-enhancing results.

With new Fit technology, Nike calls itself a tech company

In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the U.S

Why women are indefinitely sharing their locations

One can easily wonder why anyone would want to allow someone complete 24-hour access to their location, especially the type who text “On my way!” before they’ve even stepped foot into the shower