Lawrence Susskind

Lawrence Susskind is the Ford Professor of Urban and Environmental Planning at MIT where he heads the Science Impact Collaborative and teaches the online course Entrepreneurial Negotiations: The MIT Way.

Lawrence Susskind

Successfully taking an idea to market involves many more negotiations than most entrepreneurs realize. First, they must figure out whether to share credit with any partners or advisors who helped…

Entrepreneurs must learn to negotiate, or they can lose everything