Kristen Berman

Contributor

Kristen Berman is the co-founder and CEO of Irrational Labs, a behavioral research and design consultancy.

Kristen Berman

If we could teleport back in time to relaunch social media platforms with the goal of minimizing the spread of misinformation and conspiracy theories from the outset … what would…

Reducing the spread of misinformation on social media: What would a do-over look like?

Imagine you get a monthly paycheck on the 15th of the month but your bills come in on the 1st of the month.  Between the 15th and 1st you must…

Payday startups are increasing access to wages, but is “make any day payday” the right choice?

At Common Cents Lab, we believe behavioral science can help improve financial well-being. For the past two years, we’ve been applying our insights and an experimental mindset to work with fintech…

Four behavioral economics strategies for improving consumer financial health

The first generation of gig economy contractors is essentially riding shotgun as an entirely new industry defines itself. While they enjoy flexibility and a convenient way to supplement a primary income, they…

Taxes in the gig economy

Behavioral Economic principles sometimes feel manipulative. How can they play a role in user-centered product development and marketing?

How Startups Should Use Behavioral Economics