James Avery

Contributor

James Avery is the founder and CEO of Kevel and has over a decade of experience in the ad tech industry. He is also an expert on software engineering and API technology.

Startups

Where will our data go when cookies disappear?

James Avery

2:43 pm PST • January 4, 2022

When cookies finally disappear, companies will have to evolve how they drive ad revenue. It will no longer be as easy as plugging into an exchange and watching revenue skyrocket.