Daily Crunch: Twitter CEO Jack Dorsey steps down, board moves CTO Parag Agrawal to top spot

Image Credits: Pool / Getty Images

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PST, subscribe here.

Hello and welcome to Daily Crunch for November 29, 2021! It’s Monday, we’re back, you are back and the news is back. If you had hoped that the post-Thanksgiving, pre-holiday break period was going to be relaxed, no dice. As you have already seen in the subject line, we have a lot to get into. —Alex

P.S. We’re having a little Cyber Monday sale for TechCrunch Sessions: Space tickets!

The TechCrunch Top 3

Startups/VC

Remember Easy Bake Ovens? You’d mix up some colored powder and water until a dough or batter formed, put it in a mold, pop it in the oven and before you knew it — ding! A disgusting treat. Foundry Lab, a New Zealand-based startup with backing from Rocket Lab’s Peter Beck, has figured out how to do something similar, except instead of chemicals and an “oven,” it’s metals and a microwave.

Product-led growth and signal substitution syndrome: Bringing it all together

Image Credits: Halfdark (opens in a new window) / Getty Images

Collecting data to optimize B2B marketing is notoriously difficult.

“Practitioners tend to see each new source of information about their potential buyers — each signal type — as a substitute for the last one that didn’t work,” according to Kerry Cunningham, senior principal at account engagement platform 6sense.

Embracing a product-led growth mindset allows organizations to look at users as signals, “just like form-fill leads, de-anonymized website traffic, visitors to your booth, and the rest,” says Cunningham.

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

TechCrunch Experts

Image Credits: SEAN GLADWELL / Getty Images

TechCrunch wants you to recommend software consultants who have expertise in UI/UX, website development, mobile development and more! If you’re a software consultant, pass this survey along to your clients; we’d like to hear about why they loved working with you.

Latest Stories