Storytelling App Steller Becomes More Of A Social Network
A beautifully designed mobile storytelling app Steller was introduced earlier this year to deliver on a simple premise: that our smartphones can do more than serve as our cameras or a quick way to post images to social networks like Facebook or Instagram, they’re also capable of being creative devices. Today, the company is rolling out an upgraded version of its application, with Steller 2.0, an update that pushes the app more into social networking territory, with features like comments, @mentions, hashtags, search and other changes.
For background, Steller was founded by ex-Google, ex-VMware, and ex-Microsoft veterans, including brother and sister design team Brian McAniff and Karen Poole, plus Jay Wilder. Tech veterans at Steller also include Vadim Spivak, Richard McAniff, and Mark Lucovsky.
Today, Steller’s users are creating story collections that include both everyday images and videos, like of family, friends, or beloved pets, as well as more professional fare, like the stories created by food and DIY bloggers, or those of well-produced trip journals.
You can see some of the better examples of those sorts of stories here, from creatives, authors, athletes, chefs, and others: Beth Kirby / @Local_Milk; Jennifer Chong; Oh Joy; Alex Deibold; Emily Harrington; Katie Rodgers / @paperfashion; Meagan Cignoli; Red 6; Nichole Robertson; Sophie Gamund; or Tiffany Mitchell. Brands are also getting involved, like Burton Snowboards, for instance.
However, until today, the Steller experience was more of using a well-crafted utility, rather than a social app. The Steller 2.0 release changes that. Now, a new “Explore” section lets you find the most popular and most viewed stories, as well as a curated set of stories per day and other featured collections.
And you can dig up more of the stories you like to see through a search function, which also supports hashtags in addition to keywords.
“I think we’re both parts a discovery network, for finding interesting content on topics that interest you, and also a social network where you can share your stories, connect with friends and family, as well as now connect with experts and influencers you follow,” explains Wilder.
“Our vision is to keep building the best storytelling community that’s out there,” he says.
Will Steller’s Stories Last?
My only concern with Steller, and apps like this, is that users may be putting in time creating content that won’t be around forever. Steller’s stories today can be viewed in the app as well as on the web, but for how long? While no startup will ever admit that one day, they will be no more (or they’ll have to exit to Facebook, e.g.), I worry about building these amazing mini-tales on a mobile application’s servers, rather on your own, or at least on a web host where you’re in control of when content goes up or comes down.
But that may not matter to the mobile-first generation, who is more comfortable with the disposability of content, and apps, having grown up deleting from Facebook walls, and sending self-destructing photos in Snapchat.
Hopefully, though, Steller’s stories won’t also self-destruct over time. They’re worth saving.
The updated app is available for download here.