Business Insider just raised $12 million more, at a reported valuation of around $100 million. The round was led by the Jeff Bezos, and included RRE Ventures, IVP, Jim Friedlich and Gordon Crovitz.
The $100 million valuation does not seem that far-fetched, because:
1. That Aol sale tale was true, at a $100 million price point, according to what we’ve heard.
2. Business Insider’s 2013 revenue was $20 million, and it’s now valued at 5X revenue. This is less of a multiple than Huffington Post’s $315 million Aol exit, which was 6X its 2011 revenue.