A new Nikon website has just gone live, the rather curiously-named iamcomings.com. I guess these guys didn’t want to sell. It consists of a lot of yellow, a countdown at around 43 hours as of this writing, and the ominous message “I AM COMING.”
The cameras are supposed to be quite compact, with 10.1-megapixel sensors an a 2.7x crop factor, with a new “CX” lens system. The higher-end V1 would have an EVF and the cheaper J1 would sport a built-in flash. Both would have a 3-inch LCD on the back and possibly an interesting form of motorized zoom.
A whole new Nikon system could be a major win if they get a quality product out before arch-rival Canon, but it could also be a colossal boondoggle if the devices fail to draw buyers away from the rapidly-improving micro four-thirds standard and others like it. That said, launching a working product is an accomplishment in itself, and if they’re on their second iteration when Canon decides to join the party, that’s worth it whether the camera is a hit or not.
We’ll be watching closely for news and maybe we’ll even find ourselves in a position to handle the new cameras come Wednesday.