Gilt Groupe And Gogo To Offer Exclusive In-Flight Deals To WiFi Users
You’ll also be able to access Gilt for free (as opposed to paying the $4.95 minimum price to access Gogo wifi). Gogo did a similar deal with Facebook earlier in the year, where passengers could log-on to Facebook for free (but had to pay for access to other sites.)
While the Facebook deal may draw more users, it is certainly interesting to see an e-commerce site use Gogo to offer exclusive deals and draw traffic. As a Gilt user, I know I’ve definitely checked the flash sales site while on a flight and would be more incentivized to check the site if I could access better deals. It’s important to note that we don’t know how good these deals will be. But I wouldn’t be surprised if we see more e-commerce sites striking similar partnerships with Gogo in the future.