Crash This Party and See Nerds Mating in the Wild
That’s obviously most pronounced at startups designed explicitly for women, like PopSugar which boasts about 90% female employees. It has a pink Twitter feed filled with celebrity names. It’s likely too girly for a lot of girls. (Ahem, me.)
Bleacher Report, on the other hand, is staffed by a combo of jocks and geeks. Hello, day-old pizza and video games. Its offices boast 300-LCD TVs showing sports at all hours of the day. You can’t get much more testosterone-filled.
Guess who just happened to relocate its headquarters across the street from Sugar, Inc.?
So the inevitable was proposed yesterday: A good old fashioned junior high dance. Ok, that’s my phrase for it. They’re calling it a “mixer.” Essentially the two startups are going on a date. It was suggested and accepted via Twitter, and Eventbrite offered to coordinate the details. We understand dates and themes are in discussion now.
I used to talk to young entrepreneurs who said one of the reasons they relocated to Silicon Valley from LA or New York was because there were no women here to “distract” them. Along with our hopes of greater startup gender equality, it seems that’s destined to change.